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The Brave New World of Publishing: The Symbiotic Relationship Between Printing and Book Publishing

Manfred Breede

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ISBN 10: 1843344394 / ISBN 13: 9781843344391
Published by Chandos Publishing
New Condition: New Soft cover
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About this Item

Paperback. 210 pages. Dimensions: 9.1in. x 6.1in. x 0.6in.This books is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The book discusses the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies. Written by a highly knowledgeable and well respected academic and practitioner in the print media fieldProvides detailed technical information on conventional and digital reproduction technologyTechnology is discussed in the context of the cultural evolution of communication This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9781843344391

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Bibliographic Details

Title: The Brave New World of Publishing: The ...

Publisher: Chandos Publishing

Binding: Paperback

Book Condition: New

Book Type: Paperback

About this title

Synopsis:

This books is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The book discusses the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies.

  • Written by a highly knowledgeable and well respected academic and practitioner in the print media field
  • Provides detailed technical information on conventional and digital reproduction technology
  • Technology is discussed in the context of the cultural evolution of communication

About the Author:

Manfred H. Breede is a professor of printing and bindery processes at Ryerson University in Toronto, Canada for the past 20 years. He has published numerous articles in academic journals, professional journals and book chapters. He is the author of both the 1st and the 2nd editions of the book Handbook of Graphic Arts Equations and makes frequent presentations at academic conferences, symposiums and industry forums. In 2002 he was recognized by the readers of the Canadian graphic arts journal PRINTACTION as one of the '50 Most Influential People in the Graphic Arts in Canada'.

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