Bridging the Culture Gap: A Practical Guide to International Business Communication

Penny Carte

Published by Kogan Page, 2008
ISBN 10: 0749452749 / ISBN 13: 9780749452742
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Synopsis:

As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.

 

The second edition of Bridging the Culture Gap is a distillation of many years' work and is based on the real-life business situations of the authors' international clients. Readers will learn how to interpret a company's "party line," communicate with style, get their message across, be sensitive to other cultures, and ultimately win the deal. This updated edition also includes a new chapter on making oneself understood in "offshore" English.

 

Packed with cases, cultural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-cultural group or to negotiate with an overseas client, Bridging the Culture Gap will ensure that the reader has the cultural awareness to communicate the intended message.

About the Author:

Penny Cart has been the Research and Development Director at Canning, an international communications training agency, since 1988. She runs tailored courses for multinational clients.



Chris Fox joined Canning in 1999, specializing in running courses for managers in the pharmaceutical, financial and aerospace sectors. He has published papers and articles on political and cultural theory.

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Title: Bridging the Culture Gap: A Practical Guide ...
Publisher: Kogan Page
Publication Date: 2008
Binding: Paperback
Book Condition: Used: Good

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