Britain's Toy Car Wars (Paperback)

Giles Chapman

ISBN 10: 0750965940 / ISBN 13: 9780750965941
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Paperback. Meccano was first on the scene with its die-cast Dinky Toys of 1933. Lesney's Matchbox series arrived twenty years later, at genuine pocket-money prices. And then in 1956 Mettoy's Corgi To.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 128 pages. 0.598. Bookseller Inventory #

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Synopsis: Diecast-metal Dinky Toys arrived in 1934. In 1953, Lesney launched the Matchbox series. Mettoy brought its Corgi range in 1956, with working suspension, seats, steering wheels, and opening doors and hoods. The brand hit the jackpot with its James Bond movie tie-in: a 1:43 scale Aston Martin DB5 with working versions of the on-screen gadgets, including ejector seat. Dinky hit back with models based on Gerry Anderson TV shows. From the U.S. (but made cheaply in Hong Kong), Mattel’s Hot Wheels arrived in 1968. The British establishment was left reeling. Throughout the 1970s, the nation’s three toy car heroes battled on, trying to alter their offerings so that they offered as much "play value" as possible.

About the Author: Giles Chapman is an award-winning motoring writer whose books include My Dad Had One of Those.

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Title: Britain's Toy Car Wars (Paperback)
Publication Date: 2016
Binding: Paperback
Book Condition: New

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Chapman, Giles
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Book Description The History Press Ltd, United Kingdom, 2016. Paperback. Book Condition: New. Language: English . Brand New Book. Meccano was first on the scene with its die-cast Dinky Toys of 1933. Lesney s Matchbox series arrived twenty years later, at genuine pocket-money prices. And then in 1956 Mettoy s Corgi Toys appeared, packed full of astounding gimmicks. From incredibly humble beginnings - Lesney started life in a derelict north London pub - the British toy car industry grew into a lucrative world-beater, with fierce rivalry developing between the three main brands: Dinky, Matchbox and Corgi. For the first time, Giles Chapman reveals the fascinating story behind the battle to dominate Britain s toy car industry, and the decline that drove it into history. Jam-packed with nostalgic photographs, Britain s Toy Car Wars opens a particularly vibrant and cherished chapter in British cultural memory. Bookseller Inventory # AA79780750965941

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Book Description The History Press Ltd, United Kingdom, 2016. Paperback. Book Condition: New. Language: English . Brand New Book. Meccano was first on the scene with its die-cast Dinky Toys of 1933. Lesney s Matchbox series arrived twenty years later, at genuine pocket-money prices. And then in 1956 Mettoy s Corgi Toys appeared, packed full of astounding gimmicks. From incredibly humble beginnings - Lesney started life in a derelict north London pub - the British toy car industry grew into a lucrative world-beater, with fierce rivalry developing between the three main brands: Dinky, Matchbox and Corgi. For the first time, Giles Chapman reveals the fascinating story behind the battle to dominate Britain s toy car industry, and the decline that drove it into history. Jam-packed with nostalgic photographs, Britain s Toy Car Wars opens a particularly vibrant and cherished chapter in British cultural memory. Bookseller Inventory # AA79780750965941

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Book Description The History Press, 2016. Book Condition: New. Num Pages: 128 pages, 56 black & white illustrations, 72 colour illustrations. BIC Classification: WCW; WQN. Category: (G) General (US: Trade). Dimension: 251 x 227 x 14. Weight in Grams: 598. . 2016. Paperback. . . . . . Bookseller Inventory # V9780750965941

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