British Leyland: Chronicle of a Car Crash 1968-1978.

ISBN 10: 147756067X / ISBN 13: 9781477560679
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British Leyland: Chronicle of a Car Crash 1968-1978. Bookseller Inventory #

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Synopsis: Now with revised content and illustrations, this chunky book traces the history of Britain's ill-fated car manufacturing giant, concentrating on the decade 1968 to 1978. The focus is on the products of British Leyland, but the story makes reference to the political and economic context of Britain in the seventies and asks "Why did British Leyland crash?" and "Could this have been avoided?". Events are described chronologically, with specific sections devoted to six of the cars introduced by the company during the period, to the international aspects of British Leyland's rapid contraction, and to external issues such as EEC entry and Japanese competition. 100,000 words. Illustrated.

About the Author: Chris Cowin has extensive experience of the European motor industry, having worked for Lex Automotive and Volvo in the United Kingdom, and later for General Motors Europe. During his time at General Motors, Chris was involved in European marketing strategy and the planning of new products. Like most "car guys" with an interest in British Leyland, Chris has been a proud (if sometimes frustrated) owner of several of their products over the years, including a Mini Clubman, Riley Kestrel, Triumph Spitfire 1500 and MGB. His qualifications include an MBA from London Business School and BA in Geography from the University of Oxford (Mansfield College).

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Title: British Leyland: Chronicle of a Car Crash ...
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Book Description Createspace Independent Publishing Platform, United States, 2012. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. Now with revised content and illustrations, this chunky book traces the history of Britain s ill-fated car manufacturing giant, concentrating on the decade 1968 to 1978. The focus is on the products of British Leyland, but the story makes reference to the political and economic context of Britain in the seventies and asks Why did British Leyland crash? and Could this have been avoided? Events are described chronologically, with specific sections devoted to six of the cars introduced by the company during the period, to the international aspects of British Leyland s rapid contraction, and to external issues such as EEC entry and Japanese competition. 100,000 words. Illustrated. Bookseller Inventory # APC9781477560679

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Book Description Createspace Independent Publishing Platform, United States, 2012. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Now with revised content and illustrations, this chunky book traces the history of Britain s ill-fated car manufacturing giant, concentrating on the decade 1968 to 1978. The focus is on the products of British Leyland, but the story makes reference to the political and economic context of Britain in the seventies and asks Why did British Leyland crash? and Could this have been avoided? Events are described chronologically, with specific sections devoted to six of the cars introduced by the company during the period, to the international aspects of British Leyland s rapid contraction, and to external issues such as EEC entry and Japanese competition. 100,000 words. Illustrated. Bookseller Inventory # APC9781477560679

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Book Description CreateSpace, 2012. Paperback. Book Condition: Brand New. 200 pages. 11.00x8.50x0.46 inches. This item is printed on demand. Bookseller Inventory # x-147756067X

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Book Description CreateSpace Independent Publishing Platform. Paperback. Book Condition: New. This item is printed on demand. Paperback. 200 pages. Dimensions: 10.9in. x 8.5in. x 0.7in.Written by a car guy with a motor industry background, this chunky book traces the history of Britains ill-fated car manufacturing giant, concentrating on the decade 1968 to 1978. The focus is on the products of British Leyland, but the story makes reference to the political and economic context of Britain in the seventies and asks Why did British Leyland crash and Could this have been avoided. Events are described chronologically, with specific sections devoted to six of the cars introduced by the company during the period, to the international aspects of British Leylands rapid contraction, and to external issues such as EEC entry and Japanese competition. 100, 000 words. Illustrated. This item ships from La Vergne,TN. Paperback. Bookseller Inventory # 9781477560679

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