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Broadcast and Cable Selling

Warner, Charles H.

Published by Wadsworth, Belmont, CA, U.S.A., 1985
ISBN 10: 0534053289 / ISBN 13: 9780534053284
/ Condition: VG+/Near Fine / Hardcover
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Bibliographic Details


Title: Broadcast and Cable Selling

Publisher: Wadsworth, Belmont, CA, U.S.A.

Publication Date: 1985

Binding: Boards

Book Condition: VG+/Near Fine

Dust Jacket Condition: No Jacket Issued

Signed: Presentation Copy, Signed By Author

Edition: 1st Ed, 1st Printing, So Stated

Description:

Undated title page. A presentation copy , as follows: "To Mother and Louise- Thanks for the faith, support, and for everything- for such a long time. Charlie" Also included is picture of author (Charlie) with comments on back by his mother.ALso included is 'review copy request" form. A handsome copy hard bound in publisher's illustrated covers.452 numbered pages. Light edge wear to spine ends and corners. Otherwise a solid, tight, clean, complete copy with "very clean" internals. Size: 4to - over 9¾" - 12" tall. Bookseller Inventory # 015591

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Synopsis: Since the Second Edition was published in 1991, the long established Birch Company has gone out of business, leaving Arbitron as the only national radio ratings firm. This revision updates the radio ratings material in several chapters to account for and highlight the implications of this change. Praised by educators and sales training managers throughout the country, the Updated Second Edition continues to give students a needs/satisfaction approach to selling that one reviewer has called the best synthesis of behavioral psychology, common sense, and professional salesmanship Ive ever read. A complete guide, the book covers selling not only to retailers and small market advertisers, but also to large-market, ratings-oriented retailers and advertising agencies.

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