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Brodovitch (Masters of American Design)

Grundberg, Andy

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ISBN 10: 0810907240 / ISBN 13: 9780810907249
Published by Harry N Abrams Inc, U.S.A., 1989
Condition: Fine Hardcover
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First edition, first printing, Fine oversized hardcover in fine dust jacket. Bookseller Inventory # 001424

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Bibliographic Details

Title: Brodovitch (Masters of American Design)

Publisher: Harry N Abrams Inc, U.S.A.

Publication Date: 1989

Binding: Cloth

Book Condition:Fine

Dust Jacket Condition: Fine

Edition: First Edition.

About this title

Synopsis:

From the cover: "Brodovitch was the model of the modern art director. The essence of contemporary magazine design - the driving pursuit of new ways to present visual material - can be traced to the example he set. While at Harper's Bazaar from 1935 to 1958, he created a design look whose energy, elegance, and simplicity captured the spirit of American fashion. Magnetic and controversial, he inspired the designers and photographers who attended his famous design laboratory with his constant admonition, "Astonish me!" "

Thorough look at the work and career of Alexey Brodovitch - the influential Art Director at Harper's Bazaar (1934-1958), graphic designer, book designer, inspiring teacher, and designer/publisher of the short-lived, landmark design magazine PORTFOLIO. NY: Documents of American Design & Harry Abrams. 1989. Lg Quarto, 9.25" x 12.25". Black cloth in pictorial DJ. 159 pps. 340 illustrations including 70 in full color. Photographs by Kertész, Bischof, Walker Evans, Cartier-Bresson, Hoyningen-Huene, Irving Penn, Richard Avedon, Brassai and others. An important reference for the design or fashion library.

From Publishers Weekly:

"Astonish me!" was Alexey Brodovitch's constant admonition to the artists, photographers and designers he directed through his long career as a pacesetter of graphic design. As art director of Harper's Bazaar from the depths of the Depression to the high plateau of Eisenhower optimism, he changed the role of graphics and the graphic artist in daily life. In this strikingly handsome book, Grundberg, photography critic for the New York Times , chronicles his subject from dashing Russian emigre to dean of American art directors. A case can be made that as a theorist Brodovitch anticipated the work of Moholy-Nagy, but he wrote little, preferring to devote himself to his work and his many proteges. Besides discussing and unveiling Brodovitch's designs and photos--including a brilliant set for the Ballets Russes--the author also sets the work of such master photographers as Avedon, Penn, Brassai and Cartier-Bresson in context.
Copyright 1989 Reed Business Information, Inc.

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