Stock Image

Buck Up, Suck Up.and Come Back When You Foul Up: 12 Winning Secrets from the War Room

Carville, James, and Begala, Paul

310 ratings by Goodreads
ISBN 10: 0743224221 / ISBN 13: 9780743224222
Published by Simon & Schuster, New York, 2002
Condition: Very good Hardcover
From Ground Zero Books, Ltd. (Silver Spring, MD, U.S.A.)

AbeBooks Seller Since August 14, 1998 Seller Rating 4-star rating

Quantity Available: 1

Buy Used
Price: US$ 50.00 Convert Currency
Shipping: US$ 5.00 Within U.S.A. Destination, rates & speeds
Add to basket

30 Day Return Policy

About this Item

224 pages. Source notes. Signed by the author (Carville). Two experienced, battle-scarred political consultants--veterans of many campaigns--share their strategies and tactics for success in everyday life and business. Bookseller Inventory # 53559

Ask Seller a Question

Bibliographic Details

Title: Buck Up, Suck Up.and Come Back When You Foul...

Publisher: Simon & Schuster, New York

Publication Date: 2002

Binding: Hardcover

Book Condition: Very good

Dust Jacket Condition: very good

Signed: Signed by Author(s)

Edition: First Printing.

About this title


Two political strategists offer the tools to become successful in any field, and cover everything from how to present an argument and get the message across to how to compromise and handle negative publicity.


Even if you fervently disagree with the party bias they tout proudly and often, you probably concur that Democratic political consultants Paul Begala and James Carville know what it takes to craft a winning strategy. In Buck Up, Suck Up... and Come Back When You Foul Up, the two lay out 12 of the rules they developed while separately and jointly masterminding some of the hottest political races in recent years. And with entertaining and enlightening behind-the-scenes anecdotes drawn from both effective and futile experiences along the campaign trail--most notably their work with Bill Clinton during his two presidential terms--Begala and Carville present a practical course that can be followed in business as well as politics. "If the audience you're trying to reach is smaller than the one hundred million voters we spend our time trying to reach," they write, "we believe these lessons are even more important because your target audience is even more sophisticated, even more interested, even more up-to-the-minute."

At first glance, some rules appear blatantly obvious ("Don't Quit," "Turn Weakness into Strength") and some intentionally controversial ("Kiss Ass," "Know How to Recover When You Really Screw Up"). But, in their explanations, the relevancy and potential application of each consistently comes through. For example, in "Frame the Debate," they note how Ronald Reagan controlled the agenda in his 1980 challenge to Jimmy Carter through early attacks on the incumbent's most unpopular policies--showing precisely why "military strategists know that most battles are won ... by the side that determines where, when and how an engagement is fought." Likewise, in "Know How to Communicate," they bring five tips (tell a story, be brief, be emotional, be unique, be relevant) to life by explaining how their use aided campaigns for Hillary Clinton, Tony Blair, and others. The result, while perhaps too profane for some and definitely not Republican-friendly despite its grudging acknowledgment of a few masterful GOP performances, is nonetheless uniformly readable and genuinely practical. --Howard Rothman

"About this title" may belong to another edition of this title.

Store Description

Founded and operated by trained historians, Ground Zero Books, Ltd., serves the book collector, the scholar, and institutions. We focus on the individual, and pride ourselves on our personal service. Please contact us with your wants, as we have many books not yet listed in our database.

Visit Seller's Storefront

Terms of Sale:

Books are subject to prior sale. Please ask us to hold a book for you before you
mail your check. Books are returnable within 7 days, if not satisfactory. MD
residents add 6% state sales tax.
The mailing address for Ground Zero Books, Ltd. (a subchapter-S corporation) is
P.O. Box 8369, Silver Spring, MD 20907-8369. You can reach us by phone at 301-
585-1471, by fax at 301-920-0253, or by e-mail at Ground Zero
Books, Ltd., is owned & operated by R. Alan Lewis & Lynne Haims.

Shipping Terms:

Orders usually ship within 2 business days. Shipping costs are based on books
weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact
you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

Check Money Order PayPal Invoice