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Building a Buzz: Libraries Word-Of-Mouth Marketing

Linda Wallace

Published by American Library Association
ISBN 10: 0838910114 / ISBN 13: 9780838910115
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Title: Building a Buzz: Libraries Word-Of-Mouth ...

Publisher: American Library Association

Binding: Paperback

Book Condition: New

Book Type: Paperback

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Paperback. 112 pages. Dimensions: 11.0in. x 8.5in. x 0.3in.Want to get the word out about your library in the most cost-effective way possible You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips to effectively deliver your message, and best practices and insightful reviews. Renown for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9780838910115

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Synopsis: Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips to effectively deliver your message, and best practices and insightful reviews. Renown for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force.

About the Author: Prior to launching Library Communication Strategies, Inc. in 2000, Peggy Barber was Associate Executive Director for Communication for the ALA, where she managed and implemented marketing and communication programs, including external relations and membership development. She established the ALA Public Information Office, Public Programs Office and the ALA Graphics program, including the widely known Celebrity Read poster series. She worked to implement the universal library logo that appears on streets and roads across the country. She also launched the association s development program and served as the first executive director of its foundation. She is co-author with Linda D. Crowe of Getting Your Grant: A How-to-Do-It Manual for Librarians (Neal-Schuman). Barber received the Lippincott Award for distinguished service to the library profession in 1999, and was honored as Alumni of the Year in 2001 by the Rutgers University School of Library and Information Science. Her current work as a consultant is focused on marketing and communication support for libraries.



Linda Wallace is co-founder and partner of Library Communication Strategies, a consulting firm for libraries. She was formerly director of the ALA's Public Information Office, where she developed and implemented creative strategies for National Library Week, Library Card Sign-Up Month, Teen Read Week and many other public awareness campaigns. Wallace is the author of Libraries, Mission and Marketing: Writing Mission Statements That Work. She has written and edited many other ALA publications, including the Campaign for America's Libraries @ your library® toolkits for public, school and academic libraries. A journalism graduate of Ohio University (Athens), Wallace worked as a newspaper reporter before becoming community relations coordinator for the Mideastern Michigan Library Cooperative, a system with more than 40 urban, suburban and rural public libraries, based in Flint. She received two Addys and two John Cotton Dana special awards for her work there and was named Librarian of the Year by the Flint Area Library Association.

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