Building Customer-Brand Relationships

Don E. Schultz, Beth E. Barnes, Heidi F. Schultz

Published by Sharpe, M. E. Inc.
Used / Quantity Available: 0
Available From More Booksellers
View all  copies of this book

About the Book

We're sorry; this specific copy is no longer available. Here are our closest matches for Building Customer-Brand Relationships by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz.

Description:

B0089AG4RQ Used good or better, we ship best copy available! Book Only. Expedited shipping is 2-6 business days after shipment, standard is 4-14 business days after shipment. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. If you need to guarantee that these items are included, please purchase a brand new copy. Bookseller Inventory #

Bibliographic Details

Title: Building Customer-Brand Relationships
Publisher: Sharpe, M. E. Inc.


Book Condition: Good

Top Search Results from the AbeBooks Marketplace

1.

Don E. Schultz, Beth E. Barnes, Heidi F. Schultz
Published by Taylor Francis Inc, United States (2009)
ISBN 10: 0765617994 ISBN 13: 9780765617996
New Paperback Quantity Available: 1
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Inc, United States, 2009. Paperback. Book Condition: New. 251 x 175 mm. Language: English . Brand New Book. Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to sell , the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the push-pull marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or pull media of Internet, mobile communications, social networks, and more. Its customer-centric media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text s concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service. Bookseller Inventory # AA69780765617996

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.20
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Don E. Schultz, Beth E. Barnes, Heidi F. Schultz
Published by Taylor Francis Inc, United States (2009)
ISBN 10: 0765617994 ISBN 13: 9780765617996
New Paperback Quantity Available: 1
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Taylor Francis Inc, United States, 2009. Paperback. Book Condition: New. 251 x 175 mm. Language: English . Brand New Book. Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to sell , the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four key elements marketing communicators use in developing programs - audiences, brands, delivery, and content - but provides an innovative approach to marketing communications in the push-pull marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or pull media of Internet, mobile communications, social networks, and more. Its customer-centric media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text s concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service. Bookseller Inventory # AA69780765617996

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 53.88
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

SCHULTZ, DON E.; BARNES, BETH E.; SCHULTZ, HEIDI F.; AZZARO, MARIAN
Published by Routledge (2015)
ISBN 10: 1138133760 ISBN 13: 9781138133761
New Hardcover Quantity Available: 1
Seller
Herb Tandree Philosophy Books
(Stroud, GLOS, United Kingdom)
Rating
[?]

Book Description Routledge, 2015. Hardback. Book Condition: NEW. 9781138133761 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # HTANDREE0963246

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 116.64
Convert Currency

Add to Basket

Shipping: US$ 10.07
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Schultz, Don E.; Barnes, Beth E.; Schultz, Heidi F.; Azzaro, Marian
Published by Routledge (2015)
ISBN 10: 1138133760 ISBN 13: 9781138133761
Used Hardcover Quantity Available: 2
Seller
Books Express
(Portsmouth, NH, U.S.A.)
Rating
[?]

Book Description Routledge, 2015. Hardcover. Book Condition: Used: Good. We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! j. Bookseller Inventory # 1138133760D

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 435.62
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds