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Building Data Mining Applications for CRM

Alex Berson,Kurt Thearling,Stephen Smith

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ISBN 10: 0070402736 / ISBN 13: 9780070402737
Published by Tata McGraw-Hill Education Pvt. Ltd., 2000
New Condition: New Soft cover
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Table of contents Part I: Data Mining in the Enterprise. The Customer Focused Business. Marketing Automation. Sales Force Automation. Enterprise Resource Planning. Stitching It All Together. Part II: Case Studies in Data Mining. Introduction to Industries and Applications. Customer Acquisition in High-Tech. Customer Profitability in Banking. Cross Selling in Financial Services. Customer Retention in Cellular Communication. Power Utility Industry. Insurance Industry. Retail Industry. Summary. Part III: The Technologies and the Tools. Data Warehousing, Data Mining, OLAP, The Web. Part IV: The Data. Available Data Sources. Web Data. Transaction Data. Privacy, Security. Part V: The Solution. Building the Business Case. Starting Small. Printed Pages: 540. Bookseller Inventory # 17310

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Bibliographic Details

Title: Building Data Mining Applications for CRM

Publisher: Tata McGraw-Hill Education Pvt. Ltd.

Publication Date: 2000

Binding: Softcover

Book Condition:New

Edition: First edition.

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