Built for Success: The Story of Nike

Aaron Frisch

Published by Creative Paperbacks, 2011
ISBN 10: 0898127386 / ISBN 13: 9780898127386
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Synopsis: "A look at the origins, leaders, growth, and products of Nike, the athletic shoe company that was founded in 1972 and is today the world's largest supplier of athletic apparel"--Provided by publisher.

Review: Business titles may not be the hottest on nonfiction shelves, but the attractive "Built for Success" series could change that.. The books, written in a lively style, yet with a minimum of fuss, pack in plenty of history and tend to focus on the individuals who grew the companies, adding a personal element to the narrative.

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Title: Built for Success: The Story of Nike
Publisher: Creative Paperbacks
Publication Date: 2011
Binding: Paperback
Book Condition: Used: Good

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