Business Analytics Principles, Concepts, and Applications: What, Why, and How, by Schniederjans

Marc J. Schniederjans / Dara G. Schniederjans / Christopher M. Starkey / Marc J. Schniederjans / Dara G. Schniederjans / Christopher M. Starkey

Published by Pearson FT Press, 2014
ISBN 10: 0133552187 / ISBN 13: 9780133552188
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Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives.

 

They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making.

Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning.

 

Unlike most competitive guides, this text demonstrates the use of IBM's menu-based SPSS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself.

 

A valuable resource for all beginning-to-intermediate-level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research.

From the Back Cover: Today’s Most Complete, Up-to-Date, and Practical Introduction to Business Analytics

Business analytics can help you sort through massive amounts of data, identify meaningful patterns, transform patterns into insights, and use those insights to make more profitable decisions. This up-to-date primer explains what business analytics is, why it is so important, and how to use it.

The authors start with a complete conceptual introduction, explaining how business analytics can drive competitive advantage, and how to align your organization to make the most of it. You’ll find realistic coverage of key managerial and technical issues, from organizational structure to data quality.

Next, you’ll master practical methodologies, strategies, and best practices for performing each leading form of analytics: descriptive, predictive, and prescriptive. Throughout, you’ll learn from realistic case studies and solved problems, and gain familiarity with a wide variety of statistical and quantitative techniques, and software tools. A capstone project integrates key processes and techniques, preparing you to succeed on your own.

· What is business analytics?
· What questions can it answer?
· How can it drive competitive advantage?
· What resources and skills do you need?
· How do you prepare the organization for it?
· What obstacles must you overcome?
· What are the key statistical techniques?
· How do they work?
· How does it all fit together?

For all beginning-to-intermediate-level analysts and analytics managers, and for MBA/Masters or advanced undergraduate students.

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Title: Business Analytics Principles, Concepts, and...
Publisher: Pearson FT Press
Publication Date: 2014
Binding: Hardcover
Book Condition: Good

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