Business Blogs: A Practical Guide

Bill Ives

Published by Maranda Group, 2005
ISBN 10: 0976618001 / ISBN 13: 9780976618003
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Synopsis: Blogs are hot, but what do they really bring to business and how are successful early adopters using them? This is a question the authors asked 70 well-known bloggers at firms ranging from IBM, Microsoft, Yahoo!, and SAP, to many small businesses in a variety of industries. In addition to a detailed case study with the insights gained from each interview, Business Blogs: A Practical Guide addresses all the business, technical, writing, and publishing issues you will face as a business blogger. The authors provide practical guidance on everything a manager needs to decide from how writing a blog will support the business to how to successfully integrate blogging into the marketing communications mix.

About the Author: Bill Ives, Ph.D., is a KM consultant and writer who has worked with Fortune 500 companies for over twenty years. Amanda G. Watlington, Ph.D., the owner of Searching for Profit, is a renowned expert in the search marketing industry, where she has developed patent-pending tools and methodologies for search marketing. She is a leading expert on blogs and RSS.

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Title: Business Blogs: A Practical Guide
Publisher: Maranda Group
Publication Date: 2005
Binding: Spiral-bound
Book Condition: New

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