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Business Communication: Building Critical Skills (Third Edition), (SIE)

Kitty O. Locker,Stephen Kyo Kaczmarek

51 ratings by Goodreads
ISBN 10: 0070620156 / ISBN 13: 9780070620155
Published by McGraw Hill Education, 2006
New Condition: New Soft cover
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This text takes a hands-on approach. Its innovative module structure allows students and instructors to focus on specific skills. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job. Table of contents UNIT 1 BUILDING BLOCKS FOR EFFECTIVE MESSAGES. Module1. Business Communication, Management, and Success. Module 2. Adapting Your Message to Your Audience . Module 3. Communicating Across Cultures . Module 4. Planning, Writing, and Revising . Module 5. Designing Documents, Slides, and Screens . UNIT 2 CREATING GOODWILL . Module 6. You-Attitude . Module 7. Positive Emphasis . Module 8. Reader Benefits . UNIT 3 LETTERS, MEMOS, AND E-MAIL MESSAGES . Module 9. Formats for Letters and Memos . Module 10. Informative and Positive Messages . Module 11. Negative Messages . Module 12. Persuasive Messages. Module 13. E-Mail Messages . UNIT 4 POLISHING YOUR WRITING. Module 14. Editing for Grammar and Punctuation . Module 15. Choosing the Right Word . Module 16. Revising Sentences and Paragraphs. UNIT 5 INTERPERSONAL COMMUNICATION . Module 17. Listening . Module 18. Working and Writing in Teams . Module 19. Planning, Conducting, and Recording Meetings . Module 20. Making Oral Presentations . UNIT 6 RESEARCH, REPORTS, AND VISUALS . Module 21. Proposals and Progress Reports . Module 22. Finding, Analyzing, and Documenting Information . Module 23. Short Reports . Module 24. Long Reports . Module 25. Using Visuals . UNIT 7 JOB HUNTING . Module 26. Researching Jobs . Module 27. Resumes . Module 28. Job Application Letters . Module 29. Job Interviews . Module 30. Follow-Up Letters and Calls and Job Offers . Glossary Polishing your Prose Answers Endnotes Credits Index Printed Pages: 580. Bookseller Inventory # 21584

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Bibliographic Details

Title: Business Communication: Building Critical ...

Publisher: McGraw Hill Education

Publication Date: 2006

Binding: Softcover

Book Condition:New

Edition: 3rd edition.

About this title

Synopsis:

This text takes a hands-on approach. Its innovative module structure allows students and instructors to focus on specific skills. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.

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