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Business Communication: Making Connections in a Digital World (Special Indian Edition)

Kathryn Rentz,Marie Flatley,Neerja Pande,Raymond Lesikar

ISBN 10: 0070146802 / ISBN 13: 9780070146808
Published by Tata McGraw-Hill Education Pvt. Ltd., 2009
New Condition: New Soft cover
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Business Communication provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective book. Table of contents Part One: Introduction 1. Communication in the Workplace Part Two: Fundamentals of Business Writing 2. Adaptation and the Selection of Words 3. Construction of Clear Sentences and Paragraphs 4. Writing for Effect Part Three: Basic Patterns of Business Messages 5. The Writing Process and an Introduction to Business Messages 6. Directness in Good-News and Neutral Messages 7. Indirectness in Bad-News Messages 8. Indirectness in Persuasive Messages 9. Strategies in the Job-Search Process Part Four: Fundamentals of Report Writing 10. Basics of Report Writing 11. Report Structure: The Shorter Forms 12. Long, Formal Reports 13. Graphics Part Five: Other Forms of Business Communication 14. Informal Oral Communication 15. Public Speaking and Oral Reporting Part Six: Cross-Cultural, Correctness, Technology, Research 16. Techniques of Cross-Cultural Communication 17. Correctness of Communication 18. Technology-Enabled Communication 19. Business Research Methods Appendices Printed Pages: 748. Bookseller Inventory # 21437

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Bibliographic Details

Title: Business Communication: Making Connections ...

Publisher: Tata McGraw-Hill Education Pvt. Ltd.

Publication Date: 2009

Binding: Softcover

Book Condition:New

Edition: 5th or later edition.

About this title

Synopsis:

Business communication provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online tools & techniques blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective book.

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