Business Communication Today (8th Edition)

Bovee, Courtland L.; Thill, John

Published by Prentice Hall, 2004
ISBN 10: 0131478451 / ISBN 13: 9780131478459
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About the Book

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0131478451 This book is in very good condition but we cannot guarantee that it has a CD/DVD/Access code or any other material that would have originally come with the book. May have highlights, scratches, markings, bent corner, worn spine etc. Ships now if ordered b. Bookseller Inventory # HMO000048

About this title:

Synopsis:

A book that addresses the need for skills-building in today’s competitive business environment, Business Communication Today has been completely revised and reworked to provide the most cutting-edge information available on the market. Combining a solid foundation of communication fundamentals with practical advice and insights, readers will be effectively prepared for the challenges they’ll face when entering the job market. Thorough coverage and thoughtful integration of business communication technology sets this book apart from the competition. Every essential technology is covered, successfully demonstrating the importance of  business etiquette, teamwork, proper short communication (memos, email, instant messaging, etc.), and effective business reports and proposals. An especially useful tool for those entering the job market, this book is also a must-read for corporate trainers, office managers, and others that need to utilize effective communications on a day-to-day basis.

From the Back Cover:

Learn to Write Business Messages Quickly and Easily with the Three-Step Process

You will learn to write business messages quickly, easily, and effectively with the exclusive Bovee/Thill/Schatzman three-step process: planning, writing, and completing business messages.

When you use a process, you move toward a particular result, and this text's three-step process helps you get better results than you would get with any other business communication textbook.

Students and instructors alike will appreciate how this practical, three-step strategy provides a solid foundation for solving communication problems and creating well-crafted business messages.

The three-step process is fully integrated throughout the book. It is introduced and explained in detail in chapters 4-6, just before the specific types of business messages are discussed. Then the three-step process is applied to short messages (letters, memos, and e-mail) in chapters 7-9, to reports and proposals in chapters 12-14, to speeches and oral presentations in chapters 15-16, and to employment messages in chapters 17-18.

  1. Planning
    • Analyze
      Study your purpose, lay out your writing schedule, and then profile your audience.
    • Analyze
      Study your purpose, lay out your writing schedule, and then profile your audience.
    • Analyze
      Study your purpose, lay out your writing schedule, and then profile your audience.
  2. Writing
    • Organize
      Define your main ideas, limit the scope, group your points, and choose the direct or indirect approach.
    • Compose
      Control your style through level of formality and conversational tone. Choose your words carefully so that you can create effective sentences and paragraphs.
  3. Completing
    • Revise
      Evaluate content and review readability, editing, and rewriting for clarity and conciseness.
    • Produce
      Use effective design elements and suitable delivery methods.
    • Proofread
      Review for errors in layout, spelling, and mechanics.

This text provides dozens of superb examples of the finished product, including documents from such well-known companies as Krispy Kreme Doughnuts, Ace Hardware, Target, Office Depot, Petsmart, and Carnival Cruise Lines, to name just a few. Many documents are accompanied by a graphic describing how the three-step process is applied, and all include annotations in the margins that discuss precisely how to apply the principles presented in the text.

Helping students master both process and product—that's just one of the reasons that Business Communication Today is the most successful business communication textbook published in the past 50 years.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Business Communication Today (8th Edition)
Publisher: Prentice Hall
Publication Date: 2004
Binding: Hardcover
Book Condition: Very Good

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