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Business Development: A Market-Oriented Perspective

Hans Eibe SÃ rensen

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ISBN 10: 047068366X / ISBN 13: 9780470683668
Published by Wiley, 2012
New Condition: New Soft cover
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Bibliographic Details

Title: Business Development: A Market-Oriented ...

Publisher: Wiley

Publication Date: 2012

Binding: Paperback

Book Condition:New

Edition: 1.

About this title


This textbook answers the basic questions: "Whatis business development?"  "What does the businessdeveloper do?" and "What characterises good, structured, effectivebusiness development?"  Distinguishing business developmentand the tasks of the business developer from traditional approachesof strategic management, entrepreneurship, and strategic marketing,this textbook will enable the market-oriented business developer toconceive, craft, and implement superior business plans.

The book is divided into three modules focusing on themarket-oriented business developer’s mindset, on providing astate-of-the-art toolbox for careful strategic analyses anddecisions, and lastly on the critical aspects of business plans andtheir content.

The approach of the book is focused and selective in its choice ofcontent and provides a cumulative development of the relevanttopics. Each chapter includes an ‘implications for themarket-oriented business developer’ at the end to enhance astudent’s learning.

The content of the book is applicable to any new businessventure as well as for the development and implementation of growthopportunities in mature organizations.  Inherentlyinternational in its scope, the text includes numerous real worldexamples, taken from the author’s own experience as a biotechentrepreneur, as well as from the wider global businesscommunity.

About the Author:

Hans Elbe Sorensen currently holds a position as Assistant Professor in the Strategic Organization Design unit at the Department of Marketing and Management, University of Southern Denmark. During his PhD he was visiting doctoral fellow at The Wharton School, University of Pennsylvania, USA.
Professor Sorensen's research interests include the strategic organization of customer and competitive information and market orientation and the role of customer and competitive information in the development and deployment of firm's resources. His teaching portfolio includes courses in Business Development, Advanced Market Strategy and Theory, Marketing Channels, and his business experiences cover various endeavors, such as co-founding, being CFO and Chairman of biotech start-up companies, freelance consultant and data analyst, coaching in business plan competitions since 2001, and being sergeant at the Royal Danish military police.

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