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Business Essentials, 2nd Edition

Ebert, Ronald J.; Griffin, Ricky W.

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ISBN 10: 0137517106 / ISBN 13: 9780137517107
Published by Prentice Hall, Upper Saddle River, NJ, 1997
Used Condition: Very Good Soft cover
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Used book, very good condition, all pages clean. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0137517106. ISBN/EAN: 9780137517107. Pictures of this item not already displayed here available upon request. Inventory No: ABE216332323. Bookseller Inventory # ABE216332323

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Bibliographic Details

Title: Business Essentials, 2nd Edition

Publisher: Prentice Hall, Upper Saddle River, NJ

Publication Date: 1997

Binding: Softcover

Book Condition:Very Good

Edition: 2nd Edition.

About this title

Synopsis:

Appropriate for Introduction to Business. The revision of Essentials continues building on the key ideas of price and length. Instructors will now have time to cover all the necessary topics and also use the various support materials. The new, briefer second edition continues to provide the "essentials" of business, but also includes more updated, current examples and references that help the student better apply his knowledge to real companies. Each chapter contains tables, photographs, and figures carefully chosen to illustrate, in a visually appealing way, the points and messages of the chapter. Important topics such as those presented in the following examples reinforce the "essentials" approach. Chapters 1 and 2 present business concepts to students and in Chapters 3, 4, & 5 the legal, ethical and global issues are introduced. Chapter 6, 7 & 8 explore the management side and Chapters 9 & 10 further discuss developing the human resource skills necessary to good employee relations. Chapter12 expertly covers accounting and information systems. Chapters 13, 14 & 15 combine the marketing aspects of producing goods and services. Chapters 16 & 17 focus on the financial aspects of the banking, security, and investment community.

From the Publisher:

This is the book Intro to Business professors have been asking for...a brief, 4-color, affordable paperback with clear content, complete pedagogy and outstanding ancillary package. Instructors will now have time to cover all the topics or the opportunity to use additional support materials. This NEW text was written to cover precisely the "essential" topics for introduction to business. For example, Chapter 1, presents business concepts to the students. Chapter 3, introduces the ideas of conducting business in an ethical manner and how this effects interaction with customers, employees, shareholders and the environment. Chapter 4, discusses the global aspects of business. Chapter 5 explores management topics. Chapter 10 combines two fundamental areas of business, producing goods and services. Chapter 11 discusses how firms are striving to improve quality. Accounting and systems are covered expertly in Chapter 12. Marketing concepts begin in Chapter 13. Financial aspects are introduced in Chapter 16, Understanding Money and Banking.

"About this title" may belong to another edition of this title.

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