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Business Girls & Two-Job Wives: Emerging Media Stereotypes of Employed Women (Hampton Press Communication)

Jane Marcellus

3 ratings by Goodreads
ISBN 10: 1572739894 / ISBN 13: 9781572739895
Published by Hampton Press Inc, 2010
Used Condition: Acceptable Soft cover
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Noticeable wear, but still very usable. Interior has some markings. SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory # mon0000229702

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Bibliographic Details

Title: Business Girls & Two-Job Wives: Emerging ...

Publisher: Hampton Press Inc

Publication Date: 2010

Binding: Paperback

Book Condition:Acceptable

About this title

Synopsis:

This book is a historical examination of how popular magazines portrayed wage-earning women during the critical interwar years, 1918-1941. Although women had been entering the workplace for some time, their contributions to World War I, the passage of women's sufferage, postwar business expansion, and changing social mores put the cultural conversatlion over women's employement into high gear. Examining how magazines covered employed women during this critical period, this book identifies a number of emerging stereotypes that the author argues were used to reinscribe women into a domestic discourse. Moreover, those stereotypes are echoed today in print media, television, film and the Internet.

Review:

“[A]n engaging read covering gender and economics, social custom and social policy, and media history....a rich compendium of material and analysis that makes an important contribution to the study of media and society and the role gender plays.”
Sheila Gibbons
Journalism & Mass Communication Quarterly

“Marcellus used an interdisciplinary approach to integrate feminist studies, critical media discourse, media history, and popular culture. Consequently, this book is suitable for both undergraduate and graduate students in a variety of courses and disciplines.... Media history and popular culture scholars will discover a rich resource focusing on magazines from the interwar years plus a variety of more recent media....Marcellus does an excellent job filling gaps in academic literature.”
Janet Rice McCoy
American Journalism, Summer 2011

“Marcellus provides a compelling and broad framework of stereotypes of working women that will no doubt be of use to future scholars.”
Stacy Spaulding
JHistory, H-Net Reviews in the Humanities and Social Science, July 2011

“[T]his book prompted us to look at women in the workforce from a new perspective.”
C.B. “Bud” Johnston Library News
University of Western Ontario, March 2011

"About this title" may belong to another edition of this title.

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┐ 2-3 Day Average Domestic Expedited Shipping

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┐ Impeccable Customer Service
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Welcome to Buyback Express, the internet's premiere Electronic and Media Buyback
Company! What separates us from others:

┐ All orders ship within one business day
┐ 3-5 Day Average Domestic Standard Shipping
┐ 2-3 Day Average Domestic Expedited Shipping

┐ FREE INSURANCE!
┐ Tracking on almost all orders
┐ 30-Day No Questions Asked, Full Refund Policy
┐ Professional Packaging
┐ Impeccable Customer Service
┐ Toll-Free Support: 1-866-BOOK-880

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