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Business and Management Communication: A Guide Book (4th Edition)

Ritch Sorenson, Grace DeBord, Ida Ramirez

3 ratings by Goodreads
ISBN 10: 0130870536 / ISBN 13: 9780130870537
Published by Prentice Hall, 2000
New Condition: New Soft cover
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Bibliographic Details

Title: Business and Management Communication: A ...

Publisher: Prentice Hall

Publication Date: 2000

Binding: Paperback

Book Condition: New

Edition: 4.

About this title


This brief, inexpensive guide focuses on the "need to know" essentials of effective business writing and speaking. Loaded with examples and specific guidelines, it is designed to provide an immediate improvement in users' writing and speaking abilities. The Communication Process. Designing Communication Strategy. Organizing and Developing the Message. Instructing and Persuading. Designing Visual Aids. The Writing Process. Letter Style and Format. Types of Business Letters. Memos and E-mail. Short Reports. Long Reports. Resumes. Job Application Letters. The Speaking Process. Types of Presentations. Team Writing and Speaking. Communication Strategies for Securing Employment. For anyone in business or management.

From the Publisher:

Effectively presents the skills necessary for written and spoken business communications: The basics of both within an easy-to-follow, understandable and short reference book.

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