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Business Marketing: Connecting Strategy,relationships, And Learning, 2nd Edition

Dwyer, F. Robert; Tanner, John F.

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ISBN 10: 0072410639 / ISBN 13: 9780072410631
Published by McGraw-Hill College, Boston, MA, 2002
Used Condition: Very Good Hardcover
From a2zbooks (Burgin, KY, U.S.A.)

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About this Item

Text has highlighting, The cover has shelf wear and bumped corners. Quantity Available: 1. ISBN: 0072410639. ISBN/EAN: 9780072410631. Pictures of this item not already displayed here available upon request. Inventory No: 1560746907. Bookseller Inventory # 1560746907

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Bibliographic Details

Title: Business Marketing: Connecting Strategy,...

Publisher: McGraw-Hill College, Boston, MA

Publication Date: 2002

Binding: Hardcover

Book Condition:Very Good

Edition: 2nd Edition.

About this title

Synopsis:

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

"About this title" may belong to another edition of this title.

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