Stock Image

Business to Business Marketing

Joseph Giglierano,Robert Vitale,Waldemar Pfoertsch

0 ratings by Goodreads
ISBN 10: 8131763307 / ISBN 13: 9788131763308
Published by Pearson Education, 2011
New Condition: New Soft cover
From BookVistas (New Delhi, DELHI, India)

AbeBooks Seller Since November 24, 2010

Quantity Available: > 20

Buy New
Price: US$ 17.48 Convert Currency
Shipping: US$ 4.99 From India to U.S.A. Destination, Rates & Speeds
Add to basket

30 Day Return Policy

About this Item

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know. Contents Introduction to Business-to-Business Marketing Business-to-Business Environment: Customers, Organizations, and Markets Organizational Buying and Buyer Behavior The Legal and Regulatory Environment Concepts and Context Of Business Strategy Market Research and Competitive Analysis Segmenting, Targeting, and Positioning Developing the Product, Service, and Value of The Offering Innovation and Competitiveness Pricing in Business-to-Business Marketing Business Development and Planning Business-to-Business Selling Developing and Managing the Customer Relationship Business-to-Business Branding Creating and Fostering the Brand Channel Relationships and Supply Chains Communicating with the Market Business Ethics and Crisis Management Case Studies Printed Pages: 548. Bookseller Inventory # 67735

Ask Seller a Question

Bibliographic Details

Title: Business to Business Marketing

Publisher: Pearson Education

Publication Date: 2011

Binding: Softcover

Book Condition:New

Edition: First edition.

About this title


Business to Business Marketing, Analysis and Practice

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Terms of Sale:

All books are new. We accept payments by the following methods:

  1. Credit Card: Visa, MasterCard, or American Express.
  2. PayPal:
  3. Bank Draft or Banker's Cheque.
  4. Bank/Wire Transfer.

Cheques may be made payable to BookVistas.

Books are shipped by DHL, FedEx, Aramex, Registered Air Mail, or Registered SAL (Surface Air

Shipping Terms:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

List this Seller's Books

Payment Methods
accepted by seller

Visa Mastercard American Express

PayPal Bank Draft Bank/Wire Transfer