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Business to Business Marketing

Joseph Giglierano,Robert Vitale,Waldemar Pfoertsch

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ISBN 10: 8131763307 / ISBN 13: 9788131763308
Published by Pearson Education, 2011
New Condition: New Soft cover
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About this Item

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know. Contents Introduction to Business-to-Business Marketing Business-to-Business Environment: Customers, Organizations, and Markets Organizational Buying and Buyer Behavior The Legal and Regulatory Environment Concepts and Context Of Business Strategy Market Research and Competitive Analysis Segmenting, Targeting, and Positioning Developing the Product, Service, and Value of The Offering Innovation and Competitiveness Pricing in Business-to-Business Marketing Business Development and Planning Business-to-Business Selling Developing and Managing the Customer Relationship Business-to-Business Branding Creating and Fostering the Brand Channel Relationships and Supply Chains Communicating with the Market Business Ethics and Crisis Management Case Studies Printed Pages: 548. Bookseller Inventory # 67735

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Bibliographic Details

Title: Business to Business Marketing

Publisher: Pearson Education

Publication Date: 2011

Binding: Softcover

Book Condition:New

Edition: First edition.

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Business to Business Marketing, Analysis and Practice

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