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Business Model Generation

Alexander Osterwalder and Yves Pigneur

ISBN 10: 8126533676 / ISBN 13: 9788126533671
Published by Wiley India, 2011
Used Soft cover
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About this Item

Contents Canvas 1 Definition of a Business Model 2 The 9 Building Blocks 3 The Business Model Canvas Patterns 1 Unbundling Business Models 2 The Long Tail 3 Multi-Sided Platforms 4 FREE as a Business Model 5 Open Business Models Design 1 Customer Insights 2 Ideation 3 Visual Thinking 4 Prototyping 5 Storytelling 6 Scenarios Strategy 1 Business Model Environment 2 Evaluating Business Models 3 Business Model Perspective on Blue Ocean Strategy 4 Managing Multiple Business Models Process Business Model Design ProcessThis is for those ready to abandon outmoded thinking and embrace new innovative models of value creation It offers you powerful simple tested tools for understanding designing reworking and implementing new business models This is a practical inspiring handbook for anyone striving to improve their core approach to doing business-or craft a new one Business Model Generation will teach you practical innovation techniques used today by leading companies worldwide You will learn how to systematically understand design and implement a new business model - or analyze and renovate an old one 288 pp. Bookseller Inventory # 102425

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Bibliographic Details

Title: Business Model Generation

Publisher: Wiley India

Publication Date: 2011

Binding: Pbk

Edition: International Edition

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NEW, International Paper-back Edition, Same as per description, Economy edition, May have been Printed in Asia with restrictions on cover like not for sale outside Asia etc, Legal to use as per US Courts.

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