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Business Research Methods Fifth Edition

Zikmund, William M.

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ISBN 10: 0030184320 / ISBN 13: 9780030184321
Published by Harcourt College Pub, Orlando, Florida, U.S.A., 1997
Used Condition: Very Good Hardcover
From UHR Books (Hollis Center, ME, U.S.A.)

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Bibliographic Details

Title: Business Research Methods Fifth Edition

Publisher: Harcourt College Pub, Orlando, Florida, U.S.A.

Publication Date: 1997

Binding: Hard Cover

Book Condition: Very Good

Edition: Fifth Edition.

Book Type: Textbook

About this title

Synopsis:

Covering topics in business research, this text employs numerous examples to illustrate real-world research in management, marketing, finance, accounting and other areas of business.

About the Author:

William G. Zikmund (1943-2002) was a professor of marketing at Oklahoma State University. He received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he had extensive consulting experience with many business and not-for-profit organizations. Professor Zikmund published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He was an active teacher who strived to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than half a million students have read his books.

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