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Synopsis: The second edition follows the highly successful first edition in filling an important under-served niche in the strategy arena: a casebook on business strategy in Asia. As a teaching tool, the usage of case studies is widespread in business strategy courses. Many case studies are focused on companies from developed economies, especially from the U.S. and Western Europe, leaving a large void in terms of understanding the strategies of Asian companies. This book aims to fill this void in the current offerings of textbooks. Written by experts on Asian business, it is a unique and comprehensive collection of cases about the strategies of Asian firms. The cases are wide-ranging, covering a diverse range of issues, geographic contexts, industries and decision situations. The rigor and depth of information included in each of the cases provides considerable versatility to educators in terms of usage at various levels. The cases have been carefully chosen to represent the geographic and economic diversity of the different countries, industries and firms within Asia.
About the Author:
Kulwant Singh is Associate Professor of Business Policy at the School of Business, National University of Singapore and Chief Editor of the Asia Pacific Journal of Management. He received his PhD in Corporate Strategy from the University of Michigan. Dr. Singh primary research and teaching interests relate to corporate and competitive strategy in the context of technological and rapidly changing industries.
Nitin Pangarkar is Associate Professor of Business Policy at the School of Business, National University of Singapore, and teaches strategy and international business courses in the BBA, MBA and Executive programs. He received his PhD in Corporate Strategy from the University of Michigan. Dr. Pangarkar has held academic positions at the University of Minnesota and Helsinki School of Economics. His research interests lie in the areas of strategic management and international business.
Loizos Heracleous is Fellow in Strategy and Organisation at Templeton College, Oxford University. He received his PhD in Management Studies from the Judge Institute of Management, University of Cambridge. He conducts research, teaching and executive training in the areas of organizational change and development, strategic thinking and planning and corporate governance. Heracleous was the director of the Strategic Management Executive Program in NUS from 2001 to 2003.
Book Condition: Used
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