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Synopsis: 95% of small business advice books are written by authors who have never actually run a small business. This book is different because the author has lived his life in the trenches of small business, especially on the marketing side. The book makes the case in plain coffee-shop English that regardless of your enterprise, you are first and foremost in the marketing business from Day One.
The author details exactly how you can not only manage your marketing efforts to maximize the bang for your marketing buck day to day but also how you can effectively leave your competition in the dust. Just as 95% of small business books are cluttered with theory and therefore boring and ineffective, the same number of small business owners and managers (95%) manage their marketing efforts by the seat of their pants . . . sometimes successful but most often throwing good money after bad.
After the first paragraph, the reader will know that they have latched on to a book that is a keeper. “Getting any business UNSTUCK!” will become a day-to-day reference for the small business owner or manager who wants to achieve success without working themselves to death.
Title: Getting Any Business UNSTUCK!: Bullet proof ...
Publisher: Outskirts Press
Publication Date: 2008
Book Condition: Good
Book Description Outskirts Press, 2008. Condition: New. book. Seller Inventory # M1432733184