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Business Writing Today: A Practical Guide (2nd Revised edition)

Natalie C. Canavor

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ISBN 10: 1483358666 / ISBN 13: 9781483358666
Published by SAGE Publications Inc
New Condition: new Soft cover
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BRAND NEW, Business Writing Today: A Practical Guide (2nd Revised edition), Natalie C. Canavor, This book is designed to equip students with the knowledge and skills needed to succeed in the workplace and in today's rapidly changing business world. Rife with tips, techniques, and examples, the text covers writing techniques, strategic writing, and persuasive writing. - Explores how to write resumes, cover letters, memos, letters, email, websites, blogs, social media, and other types of online media - New chapter on Applying Journalism and PR Techniques includes topics such as writing media releases, writing headlines, interview tips, and preparing talking points - Expanded coverage of writing to get a competitive edge in the job market - Expanded coverage of writing internal memos and presentation skills - New View from the Field sidebars. contributed by specialists, offer unique insights and additional ways of thinking about effective messages and documents - New Success Tips highlight how students can use communication skills to achieve personal and professional goals. Bookseller Inventory # B9781483358666

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Bibliographic Details

Title: Business Writing Today: A Practical Guide (...

Publisher: SAGE Publications Inc

Binding: Paperback

Book Condition:new

About this title

Synopsis:

Confident writers succeed. Whether you aim for a career in the business, nonprofit or government world, good writing equips you to stand out.  In this accessible and reader-friendly book, Natalie Canavor shares a step-by-step framework to help you write strategically, win opportunities, and perform better on the job. You’ll know what to say and how to say it in any medium from email to blog, cover letter, proposal, resume, report, website, tweet, news release, and more. You’ll discover practical, grammar-free techniques to improve all your writing and learn how to recognize and fix your own problems with clear demonstrations. Business Writing Today, Second Edition, gives you tools, techniques and inside tips drawn from the worlds of journalism, corporate communications and public relations.  It prepares you to better understand the business world and communicate in ways that achieve your own immediate and long range goals in today’s highly competitive work environment.

About the Author:

Natalie Canavor is a business writer, author and journalist. Throughout her successive careers as a magazine editor and public relations manager, she orginated programs to help people communicate more effectively. Today she focuses on this work with practical programs for business and professional audiences, college students, and writing insructors.        

As an adjunct professor at NYU for six years, Natalie taught advanced writing seminars for the MS program in public relations and corporate communication, and created courses on strategic messaging for professionals and entrepreneurs.

Her byline as a journalist has appeared on hundreds of features and columns in the New York Times, Newsday, Communication World and a host of business and technical publications. For six years, she wrote a column on better writing for the International Association of Business Communicators, read by 15,000 professionals worldwide. Currently she writes and edits the award-winning magazine Impact for Ben-Gurion University of the Negev, which shares faculty research.

As a national magazine editor, Natalie created a series of successful start-ups including Today’s Filmmaker, Videography, and Technical Photography. As an organizational communicator, Natalie built a 14-person PR department for New York State’s largest educational agency and counseled agency management on communication strategy; directed print, video, and e-media; and created communications-skills training programs for school leaders.

Natalie is also the author of Business Writing for Dummies, currently in its second edition, and coauthor of Workplace Genie: An Unorthodox Toolkit to Help Transform Your Work Relationships and Get the Most fom Your Career, with psychotherapist Susan Dowell.  She also coauthored The Truth About the New Rules of Business Writing, a popular guide for businespeople.

Natalie’s work has earned dozens of national and international awards for feature articles, video scripts, websites and publications. She served two terms as president of an International Association of Business Communicators (IABC) chapter, which recognized her as Communicator of the Year, and was a founding officer of IABC’s Heritage Region. Natalie is a member of the Author’s Guild, the American Society of Journalists and Authors, The Association of Business Communicators, and the Plain Language Center.

 

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