Business-to-Business Direct Marketing, Third Edition

Tracy Emerick, Bernie Goldberg

Published by Direct Marketing Pub
ISBN 10: 1879644061 / ISBN 13: 9781879644069
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Synopsis: The first complete book about business-to-business direct marketing completely updated and revised in October 1999. Over 500 pages, 10 chapters; Business-to-Business Direct Marketing; Direct Marketing Planning; Lead Generation Programs; Database; Promotion; Telemarketing; Telemarketing; Catalogs; Space Advertising; The Internet. The perfect book for the experienced business marketer as well as those just starting their first effort. This is the 3nd edition of the book.

From the Author: The bible of business-to-business direct marketing This book is a must for anyone performing business-to-business marketing and direct marketing. Simple, consise and to the point it covers virtually everyapproach to dealing directly with other businesses. We created this book because of our frustration in other books about direct marketing where business-to-business was simply an "Oh, by the way..." comment. Our book demonstrates the need for building and maintaining relationships in the business arena and how to use direct communication to sustain and enhance the relationship. There is special emphasis on database and database and marketing as well as all aspects of direct marketing. This third edition features chapters dedicated to how to effectively us Space Advertising and also on how to use the Internet.

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Title: Business-to-Business Direct Marketing, Third...
Publisher: Direct Marketing Pub
Binding: Hardcover
Book Condition: GOOD

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