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Synopsis: A must-read for all marketing and advertising professionals and for all procurement pros who touch the marketing space! Authored by Gerry Preece, ex-head of marketing procurement for the world’s largest advertiser and by Russel Wohlwerth, an ex-agency executive who is now one of the industry’s most respected consultants, this book hits the “marketing procurement dilemma” head on. Preece and Wohlwerth deliver a punchy, concise, clear-minded assessment of the problem and offer straightforward solutions. They establish a sharp focus on the often-misidentified central problem, explain specifically why and how the marketing space truly is unique, and clearly spell out the implications for procurement. They prescribe four things procurement must do to succeed in the world of marketing. Those four solutions are market-proven. They work. This short, densely packed book makes the compelling case that marketing is not a cost to be minimized, but rather an investment to be maximized. And it goes far beyond that, providing insights into how procurement professionals think, explaining why it doesn’t work to simply tell procurement pros that “marketing is different,” and offering ideas on how to build an effective marketing procurement organization. If you’re an agency leader, a CMO, or a brand marketer, this book will empower you to influence how procurement approaches the space, thus enabling you to deliver better marketing work. If you’re a CFO, this book will give you clear insights into how to properly leverage procurement to improve marketing ROI. And if you’re a Chief Procurement Officer or a marketing procurement professional, you’ll discover a powerful road map that will maximize your bottom line performance and results.
Title: Buying Less for Less: How to avoid the ...
Publisher: Buckdale Publishing
Publication Date: 2013
Book Condition: Used: Good
Book Description Buckdale Publishing. Paperback. Book Condition: Very Good. This book shows minor wear and is in very good condition. Bookseller Inventory # G0985442743I4N00
Book Description Buckdale Publishing. Paperback. Book Condition: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Bookseller Inventory # 2726478147
Book Description Buckdale Publishing, 2013. Paperback. Book Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Bookseller Inventory # mon0000314736
Book Description Buckdale Publishing, 2013. Paperback. Book Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # 2038261
Book Description Book Condition: Good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Bookseller Inventory # 31UEZG000L2H
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Book Description Buckdale Publishing, 2013. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0985442743-2-4
Book Description Buckdale Publishing, 2013. Paperback. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 0985442743