Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory #
Synopsis: Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:
· Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.
· Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.
· Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates.
· Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.
· “Cool” brands, like iPods, trigger our mating instincts.
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.
From the Publisher: New research shows how we really make buying decisions
Title: Buyology: How Everything We Believe About ...
Publisher: Random House Business Books
Book Condition: VERY GOOD
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR001671069
Book Description -. Paperback. Book Condition: Very Good. Buyology: How Everything We Believe About Why We Buy is Wrong This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bookseller Inventory # 7719-9781847940124
Book Description -. Paperback. Book Condition: Good. Buyology: How Everything We Believe About Why We Buy is Wrong This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9781847940124
Book Description Random House Business 28/10/2008, 2008. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9781847940124
Book Description Random House Business 28/10/2008, 2008. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9781847940124
Book Description Random House Business Books. Paperback. Book Condition: As New. Nearly new condition book. Bookseller Inventory # G1847940129I2N00
Book Description RANDOM HOUSE UK, 2008. Paperback. Book Condition: OKAZ. - Nombre de page(s) : 240 - Poids : 341g - Langue : eng - Genre : Economie en langue anglaise. Bookseller Inventory # O1967033-666
Book Description Random House Business, 28.10.2008., 2008. Book Condition: Sehr gut. Auflage: Airport / Export ed. 256 Seiten kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 143236 Sprache: Englisch Gewicht in Gramm: 350 23,4 x 15,2 x 2,2 cm, Taschenbuch. Bookseller Inventory # 123216
Book Description Random House Business Books, London, 2008. 1st ed.. Paperback octavo, very good condition, edges & pages lightly toned as common, minor edgewear corners. 240 pp. There is a gulf between what we believe influences us and what actually does. He set up a highly ambitious research project that employed the very latest in brain-scanning technology, and called on the services of 2000 volunteers. This book shares this research, revealing for the first time what we think when we see an advert, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company. Bookseller Inventory # 26040
Book Description Random House Business Books. Paperback. Book Condition: VERY GOOD. Very Good copy, cover and pages show some wear from reading and storage. Binding may have light creases. Lots of life left in these pages. Bookseller Inventory # 2674446408