Buyology: How Everything We Believe About Why We Buy is Wrong

Lindstrom Martin

Published by Random House Business Books
ISBN 10: 1847940129 / ISBN 13: 9781847940124
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Synopsis: Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

· Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

· Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.

· Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates.

· Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.

· “Cool” brands, like iPods, trigger our mating instincts.

The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.

Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.

From the Publisher: New research shows how we really make buying decisions

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Title: Buyology: How Everything We Believe About ...
Publisher: Random House Business Books
Binding: Paperback
Book Condition: VERY GOOD

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Published by Random House Business 28/10/2008 (2008)
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Book Description Random House Business Books, London, 2008. 1st ed.. Paperback octavo, very good condition, edges & pages lightly toned as common, minor edgewear corners. 240 pp. There is a gulf between what we believe influences us and what actually does. He set up a highly ambitious research project that employed the very latest in brain-scanning technology, and called on the services of 2000 volunteers. This book shares this research, revealing for the first time what we think when we see an advert, hear a marketing slogan, taste two rival brands of drink, or watch a program sponsored by a major company. Bookseller Inventory # 26040

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