We ship International with Tracking Number! May not contain Access Codes or Supplements. Buy with confidence, excellent customer service! L. Bookseller Inventory #
Synopsis: Can great design transform people's lives? For a new generation of designers, such as Bruce Mau and Yves Behar, the answer is, 'Yes, it can.' To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. In Glimmer, award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming. By approaching seemingly intractable problems with thought-processes that often seem counter-intuitive - 'ask stupid questions', 'embrace constraint' - designers are creating 'glimmer moments' - the point when a life-changing idea crystallises in the mind - and coming up with breathtakingly innovative solutions, from a wheelchair that can climb stairs to a $150 laptop for the developing world, from a revolutionary anti-smoking campaign to a bank without queues and a company that gives shoes away for free yet makes money.
Amazon Exclusive: What Can We Learn from the World’s Greatest Designers?
The answer to the above question is "a lot." We can learn how to solve problems better. How to look at the world around us with a fresh eye. How to think more creatively, and ultimately, how to open up new possibilities in our lives.
These are the things that great designers do every day. But the premise in my new book Glimmer is: "You don't have to be a designer to think like one." There's a whole way of thinking used by designers, and a step-by-step process they follow, that really can be embraced by anyone—whether you're in business, out there trying to contribute to the world in some way, or if you're just looking to improve your own life.
What I found, in studying some of the world's most innovative designers, is that—in addition to being immensely talented and bright people, of course—they tend to have two big things they rely on. First, they have a certain mindset that enables them to be fearless and optimistic and open to all kinds of new possibilities. And second, they have a framework they use—a proven methodology that helps them to bring their ideas and plans to life, to get things done, and to be successful. I sort of dejargonize this methodology and give lots of examples of how it works in Glimmer.
One of the things designers are known for doing is questioning everything. In fact there's a joke that asks, "How many designers does it take to change a lightbulb?" To which the answer is: "Does it have to be a lightbulb?"
It's a joke, but it's not: Designers all the time really do ask basic things like Does it have to be a lightbulb? The design process often begins with questioning the conventional wisdom about how we currently do things.
Of course, it's one thing to question the world around you-but it's much harder to begin to change it. As I write in Glimmer, if you just question everything without trying to improve it, you may end up being more of a whiner than a designer. Designers actually must take action in order to create new possibilities—that's their job. And so it's not surprising they've developed proven methods to help them do that.
I examine those methods in detail in the book, but they involve, for example:
These are just a few of the basic tools and principles designers use. And what really surprised me, as I worked on the book, was to see just how accessible these tools are to anyone. And how applicable they are to just about any situation.
In today's world, with all the challenges and problems we have to grapple with—both in our daily lives and in the world at large—we can benefit from having that designer mindset and methodology. Because the truth is, we all need to become better at facing up to tough challenges and finding new solutions.
Title: CAD Monkeys, Dinosaur Babies and T-Shaped ...
Publisher: Penguin Books
Publication Date: 2010
Book Condition: Used: Good
Book Description Penguin Books, 2010. Book Condition: Fair. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP96556437
Book Description Penguin Publishing Group. Paperback. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. Bookseller Inventory # G0143118021I3N00
Book Description Penguin Books, 2010. Paperback. Book Condition: Good. Used book with normal wear and tear and may contain writing. Stock photo may be different from actual book cover. Please feel free to contact us for additional photos or details about this item. International Customers: Items over 3 lbs may incur additional shipping charges. Bookseller Inventory # mon0000959728
Book Description Penguin Publishing Group. Book Condition: Good. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Bookseller Inventory # 42990836
Book Description Penguin Books, 2010. Soft cover. Book Condition: Near Fine. Binding Tight Pages Clean Light Edge Wear. Book. Bookseller Inventory # 110451
Book Description Paperback. Book Condition: Good. Used book in GOOD condition. Good enough to read. Binding in GOOD shape with no missing pages. Cover has visible wear. Markings, writings and highligtings inside the book. Text ONLY. Does NOT include accessories such as CD, DVD, access code etc. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0143118021GOA
Book Description Penguin (Non-Classics), 2010. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0143118021
Book Description Book Condition: Acceptable. Book Condition: Acceptable. Bookseller Inventory # 97801431180225.0
Book Description PENGUIN GROUP, 2010. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780143118022
Book Description 2010. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VP-9780143118022