CHEVROLET 1941. We Invite You to Look Behind This Great Trade Mark. [Cover title]: Chevrolet ... CHEVROLET 1941. We Invite You to Look Behind This Great Trade Mark. [Cover title]: Chevrolet ... CHEVROLET 1941. We Invite You to Look Behind This Great Trade Mark. [Cover title]: Chevrolet ...

CHEVROLET 1941. We Invite You to Look Behind This Great Trade Mark. [Cover title]

Chevrolet Dealer's Showroom Sample Catalogue]

Published by General Motors Corporation, Chevrolet Motor Division, Detroit, 1940
From Tavistock Books, ABAA (Alameda, CA, U.S.A.)

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79, [1] pp. Graduated tabbed fore-edge, identifying the divers sections, e.g., 'Detail Design', 'Body Design', & 'Vacuum Power Gearshift'. Over 100 colour illustrations, text illustrations, diagrams (many in 1 or 2 colours, some black & white), including 6 flap overlays, four 3-dimensional pop-up dealer advertisements, 5 elaborate and detailed paper-engineered moveable models for the shifting, brakes, suspension, engine, and more, 1941 paint samples in rear. Oblong format: 9" x 11" Here offered is a Chevrolet dealer?s showroom sample catalogue for the 1941 passenger cars. These included the Special DeLuxe Sport Sedan, Business Coupe, Cabriolet, Five-passenger Coupe, Town Sedan, and Station Wagon Woody. The 1941 Chevrolet Special DeLuxe and Master DeLuxe lineup were a sensation from the day they were introduced, reflecting Harley Earl?s Art and Colour section entirely redesigning the Chevrolet to resemble the costlier General Motors Buick lineup. The wheelbase was stretched to 116 inches, interior space was much larger, the running boards were concealed, & the headlamps were blended into the fenders. In addition, the engine was heavily redesigned with a higher compression ratio raising horsepower from 85 to 90, new pistons were fitted, valves, rocker arms, and water pump were all reworked. The engine was called the Victory Six in homage to the war raging in Europe. This catalogue offers a beautiful example of pre-War paper engineering and colour printing, and one of the most lavish dealer albums General Motors produced. Some edgewear, rubbing, very minor stain to foot of spine, occasional creasing to interior flaps. LACKING all but two sheets (one partial) of the album of color combinations that should be in the rear pocket. Withal, a Gd copy of this rare catalogue. White plastic comb-bound color-illustrated card-stock paper covers, w/ die-cut images to front cover, former dealer stamp on pocket of front cover for W.E. Caldwell, A.E. Nugent Chevrolet, La Brea, Los Angeles, CA. Bookseller Inventory # 39901

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Bibliographic Details

Title: CHEVROLET 1941. We Invite You to Look Behind...

Publisher: General Motors Corporation, Chevrolet Motor Division, Detroit

Publication Date: 1940

Binding: Hardcover

Edition: 1st printing.

Store Description

Tavistock Books, established in 1989, specializes in First Editions, Antiquarian Rare & Collectible material with a special focus on Charles Dickens. We maintain a stock of 15000 volumes, which may be seen by appointment or by chance when you are in the greater San Francisco Bay Area, or by browsing our Web page @ Tavistock Books is a member of the Antiquarian Bookseller's Association of America, the Independent On-Line Booksellers' Association, the Bibliographical Society of America, the Bibliographical Society of the University of Virginia, the American Printing History Association, the Grolier Club, the Roxburghe Club, and the Book Club of California.

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Tavistock Books, established in 1989, maintains an open shop at 1503 Webster St, in Alameda CA

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