CIM Coursebook 07/08 Marketing Research and Information: 07/08 Edition

Housden, Matthew

Published by Butterworth-Heinemann, 2007
ISBN 10: 0750685530 / ISBN 13: 9780750685535
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Synopsis: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

*Written specially for the Marketing Research and Information module by the Senior Examiner
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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Title: CIM Coursebook 07/08 Marketing Research and ...
Publisher: Butterworth-Heinemann
Publication Date: 2007
Binding: Paperback
Book Condition: Good

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