8vo. Publisher's printed wraps. Wraps heavily toned, especially at rear and lightly soiled. Interior clean and bright. Good plus overall. Second edition of this classic of advertising. Bookseller Inventory #
Title: COPY: The Core of Advertising
Publisher: Dover (1963)
Publication Date: 1963
Book Condition: Good +
Edition: Second revised edition.
Book Description MCGRAW-HILL. Hardcover. Condition: Good. Dust Cover Missing. Minimal damage to cover and binding. Pages show light use. Seller Inventory # GB000XDNDSUI3N01
Book Description MCGRAW-HILL, NEW YORK, 1949. Hardcover; First Printing. NEAR FINE/-; FIRST EDITION. SCARCE.; 8vo. Seller Inventory # 21267