CRM Segmentation and Clustering Using SAS Enterprise Miner (Sas Press Series). Bookseller Inventory #
Using nontechnical terms, this book skillfully guides the user through the powerful SAS Enterprise Miner software to answer critical questions such as: What are the characteristics of my best customers?, How can I optimize their value?, and How can I use this knowledge to grow my business?. The ease and precision with which these techniques are explained will be appreciated by marketers, managers, analysts, and anyone else whose role it is to turn customer data into actionable knowledge. For those who seek practical techniques and rich examples for applying statistical concepts to common marketing and CRM challenges, this book is destined to become an essential reference. --C. Olivia Parr Rud, M.S., Data Mining, Strategist/Author/Facilitator, OLIVIAGroup
This book addresses an important and still often-misunderstood topic of utilizing advanced analytics to better understand consumer behavior. It has an application, how-to focus rather than a detailed description of algorithmsand the inclusion of data at the end of the book is a tremendous value-add to professors. --Stephan Kudyba, Ph.D., Founder of Null Sigma, Inc.
The application of SAS Enterprise Miner and data mining analytics continues to broaden to new domains, from medical epidemiology to advanced business practices. Randy Collica provides us with an intuitive, hands-on guide to implementing the science behind comprehensively and accurately understanding one's customers. The efficiency of these CRM techniques has been maximized through the described segmentation and clustering methods and through the mining of underutilized data types, such as free text. These techniques are presented in a detailed, yet appealing and sensible manner; one that is a welcomed contribution to the state of the art in data mining analytics. --Daniel C. Payne, Ph.D., M.S.P.H, Epidemiologist
Title: CRM Segmentation and Clustering Using SAS ...
Book Condition: Good
Book Description SAS Publishing, 2007. Paperback. Book Condition: New. In publisher's shrinkwrap. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Bookseller Inventory # mon0000291107
Book Description SAS Publishing 2007-06-04, 2007. Paperback. Book Condition: Very Good. 1590475089 Softcover book that has been used gently in like new condition. There is a small sticker on the front cover. The binding is tight and the text is clean with no markings. Fast shipping!. Bookseller Inventory # JF9991256
Book Description SAS Publishing, 2007. Paperback. Book Condition: New. book. Bookseller Inventory # M1590475089
Book Description SAS Publishing, 2007. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111590475089
Book Description SAS Publishing, 2007. Paperback. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P021590475089