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Campaign It!: Achieving Success Through Communication (Paperback)

Alan Barnard

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ISBN 10: 0749464208 / ISBN 13: 9780749464202
New Condition: New Soft cover
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About this Item

Paperback. This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Base.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 222 pages. 0.395. Bookseller Inventory # 9780749464202

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Bibliographic Details

Title: Campaign It!: Achieving Success Through ...

Publication Date: 2012

Binding: Paperback

Book Condition:New

About this title

Synopsis:


Consultants Barnard and Parker aim to improve the way people communicate and so enable them to achieve their own personal and professional desires more effectively and efficiently. To achieve this, they introduce a new, unique and complete approach to communication: The Campaign It! model. 

Developed over several decades of influencing change at the highest levels and in different environments, the Campaign It! model is tried and tested, and in the book, Parker and Barnard offer proof that it works.

Their basic tenet is that whenever there is an outcome people need to achieve they will have to inform, persuade and gain agreement from others. Their model, the “campaigning approach,” makes this possible: it provides a plan and a structure to develop communications; it enables people to help themselves, their families, their businesses and/or their communities.

Book Description:

A guide to effectively communicating a message

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