Campaign Boot Camp 2.0: Basic Training for Candidates, Staffers, Volunteers, and Nonprofits

Pelosi, Christine

Published by Berrett-Koehler Publishers
ISBN 10: 1609945166 / ISBN 13: 9781609945169
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Synopsis: NEW EDITION, REVISED AND UPDATED

Christine Pelosi presents leadership lessons from the campaign trail from a diverse array of over forty public figures, lending advice for anyone who wants to run for office, advocate for a cause, or win a public policy issue. This book draws from her leadership “boot camps” conducted in over thirty American states and in three foreign countries, working with thousands of volunteers and dozens of successful candidates for office from city council to US congress.

Campaign Boot Camp 2.0 is basic training for future leaders who hear a call to service—a voice of conscience that springs from their vision, ideas, and values—and want to translate that call into positive change. Pelosi outlines the seven essential steps to winning: identify your call to service, define your message, know your community, build your leadership teams, raise the money, connect with people, and mobilize to win. Each chapter concludes with a “Get Real” exercise so readers can personalize and integrate these ideas into individual efforts.

In this edition, Pelosi updates the book’s “Call to Service” profiles of political leaders and their calls to service; details the expanding role of social media, the Internet, and technology as message multipliers; explores challenges unique to women candidates; and expands on the power of volunteers.

About the Author:

Christine Pelosi has a lifetime of grass-roots campaigning experience, most proudly for her mother, US House Democratic Leader Nancy Pelosi. Christine serves as chair of the California Democratic Party Women's Caucus, a vice chair of the Veterans and Military Families Council of the Democratic National Committee, and a board member of Young Democrats of America. She has worked as an attorney in the Clinton-Gore administration, a chief of staff on Capitol Hill, and a child abuse and sex crimes prosecutor in San Francisco.

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Title: Campaign Boot Camp 2.0: Basic Training for ...
Publisher: Berrett-Koehler Publishers
Binding: PAPERBACK
Book Condition: Fine

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Book Description BERRETT-KOEHLER, United States, 2012. Paperback. Book Condition: New. 2nd edition. Language: English . Brand New Book. Attorney and activist Christine Pelosi presents leadership lessons from the campaign trail for anyone who wants to run for office, advocate for a cause, or win a public policy issue. Based on the boot camp model Pelosi has successfully used in her actual grassroots trainings, this book provides practical advice and exercises so that individual readers can integrate these leadership lessons into their own public service efforts. Distilling best practices from across the political spectrum she lays out a 7-step program for effective campaigning at all levels of public service: 1. Identify your call to service 2. Know your community 3. Build your leadership teams 4. Define your message 5. Connect with people 6. Raise the money 7. Mobilize to win In this revised edition, Christine updates the Call to Service examples - profiles of current political leaders and what motivated them to enter public service - details the role of social media, the web, and technology as the great leveller for political leaders, explores the special challenges of women candidates, and expands on the unique role of volunteers. Bookseller Inventory # AAC9781609945169

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Book Description BERRETT-KOEHLER, United States, 2012. Paperback. Book Condition: New. 2nd edition. Language: English . Brand New Book. Christine Pelosi presents leadership lessons from the campaign trail from a diverse array of over forty public figures, lending advice for anyone who wants to run for office, advocate for a cause, or win a public policy issue. This book draws from her leadership boot camps conducted in over thirty American states and in three foreign countries, working with thousands of volunteers and dozens of successful candidates for office from city council to US congress. Campaign Boot Camp 2. 0 is basic training for future leaders who hear a call to service a voice of conscience that springs from their vision, ideas, and values and want to translate that call into positive change. Pelosi outlines the seven essential steps to winning: identify your call to service, define your message, know your community, build your leadership teams, raise the money, connect with people, and mobilize to win. Each chapter concludes with a Get Real exercise so readers can personalize and integrate these ideas into individual efforts. In this edition, Pelosi updates the book s Call to Service profiles of political leaders and their calls to service; details the expanding role of social media, the Internet, and technology as message multipliers; explores challenges unique to women candidates; and expands on the power of volunteers. Bookseller Inventory # AAC9781609945169

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