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Capon's Marketing Framework

Noel Capon

ISBN 10: 0979734460 / ISBN 13: 9780979734465
Published by Wessex, Inc., 2009
Used Condition: Good
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Used - Good. **RECEIVE IN 2-3 BUSINESS DAYS WHEN YOU CHOOSE EXPEDITED SHIPPING!** SUPPLEMENTS: ACCESS CODES, CDS, WORKBOOKS (EVEN THOSE NOTED IN THE TITLE OF THE BOOK) ARE NOT GUARANTEED. Expedited shipping 2-3 business days; Standard shipping 2-14 business days. Ships with delivery confirmation. Bookseller Inventory # ANK-7I3-0212

Bibliographic Details

Title: Capon's Marketing Framework

Publisher: Wessex, Inc.

Publication Date: 2009

Book Condition:Good

About this title


Capon s Marketing Framework is about understanding how to develop market strategy, implement market offers, and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. Capon s Marketing Framework differs from other undergraduate and graduate marketing texts. The author takes a position on what he believes is a better or worse course of action for marketers. Marketing is an applied field; the author believes he should provide guidance for good marketing practice.

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