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Cartoon Cultures: The Globalization of Japanese Popular Media

Cooper-Chen, Anne M.

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ISBN 10: 1433103672 / ISBN 13: 9781433103674
Published by Peter Lang, New York, 2010
Used Condition: As New Hardcover
From Friends of the Salem Public Library (Salem, OR, U.S.A.)

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About this Item

Edition not stated. Probable first. 8vo. 194 pages. Illustrated with photographs. Appendices. Glossary. References. Index. Cased in paper-covered boards. No dust jacket. No signs of previous ownership. Not a library discard. A bright, crisp copy in as-new condition. Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 001544

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Bibliographic Details

Title: Cartoon Cultures: The Globalization of ...

Publisher: Peter Lang, New York

Publication Date: 2010

Binding: Hard Cover

Book Condition:As New

Dust Jacket Condition: No Jacket

About this title

Synopsis:

From 1993 to 2003, exports of Japan’s cartoon arts tripled in value, to $12.5 billion. Fan phenomena around the world – in U.S. malls, teen girls flock to purchase the latest Fruits Basket graphic novel; in Hungary, young people gather for a summer «cosplay» (costume dress-up) event – illustrate the global popularity of manga and anime. Drawing on extensive research and more than 100 original interviews, Anne Cooper-Chen explains how and why the un-Disney has penetrated nearly every corner of the planet. This book uses concepts such as cultural proximity, uses and gratifications, and cultural variability to explain cross-cultural adaptations in a broad international approach. It emphasizes that overseas acceptance has surprised the Japanese, who create manga and anime primarily for a domestic audience. Including some sobering facts about the future of the industry, the book highlights how overseas enthusiasm could actually save a domestic industry that may decline in the contracting and graying country of its birth. Designed for courses covering international mass media, media and globalization and introduction to Japanese culture, the book is written primarily for undergraduates, and includes many student-friendly features such as a glossary, timeline and source list.

About the Author:

Anne Cooper-Chen received her Ph.D. from the University of North Carolina at Chapel Hill and is a professor of journalism at Ohio University. She has more than ten years’ full-time media experience and is author of Games in the Global Village (1994) and Mass Communication in Japan (1997), and editor of Global Entertainment Media (2005). From 1992 to 1993 she was a Fulbright Senior Research Scholar in Japan, and in 2009 was a visiting professor in Tokyo.

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