Cases in Consumer Behaviour

ISBN 10: 0471987816 / ISBN 13: 9780471987819

Published by Wiley, 1999

About this Item

Seller Inventory # U9780471987819

Bibliographic Details

• Title: Cases in Consumer Behaviour
• Publisher: Wiley
• Publication Date: 1999
• Language: English
• ISBN 10: 0471987816
• ISBN 13: 9780471987819
• Binding: Soft cover
• Edition: 1753695806.
• Condition: Very Good
• Dust Jacket Condition: 47111189
• Signed: 7/28/2025 9:43:26 AM
• Seller catalogs:
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  • 9780471987819

About this title

Synopsis

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.

About the Author

Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication and Director of the research institute ERASM at the Rotterdam School of Management, Erasmus University Rotterdam.