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Cases in Strategic Marketing Management: An Integrated Approach

William J., Ph.D. McDonald

1 ratings by Goodreads
ISBN 10: 0023794240 / ISBN 13: 9780023794247
Published by Prentice Hall, 1998
Used Condition: Good
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Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP86593761

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Bibliographic Details

Title: Cases in Strategic Marketing Management: An ...

Publisher: Prentice Hall

Publication Date: 1998

Book Condition: Good

Edition: 1st.

About this title


The book and cases are designed to help readers gain an appreciation for the types of issues in marketing strategy management and develop the analytical and thinking skills necessary to make good decisions in real-world marketing situations. This paperback book offers a collection of marketing problem cases of actual firms, describes a methodology for analyzing cases, and provides accompanying sophisticated but user-friendly software (based on the methodology) that readers can use to work through the cases. Appropriate for those interested in Marketing Management and Marketing Strategy

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