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Synopsis: In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service.
About the Author:
David Meerman Scott is a writer, consultant, conference speaker and seminar leader specializing in using online content to market and sell products and services to demanding customers worldwide.
Title: Cashing In With Content: How Innovative ...
Publisher: Information Today, Inc.
Publication Date: 2005
Book Condition: Used: Good
Book Description CyberAge Books, 2005. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Bookseller Inventory # 5355325
Book Description Information Today, Inc., 2005. Book Condition: Good. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP8568875
Book Description Information Today, Inc., 2005. Book Condition: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP14021245
Book Description Information Today, Inc., 2005. Book Condition: Very Good. Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP95909552
Book Description Information Today, Incorporated. Paperback. Book Condition: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Bookseller Inventory # G0910965714I3N00
Book Description Information Today, Inc. Paperback. Book Condition: Very Good. Ex-Library Book - will contain Library Markings. This copy shows very minor wear. Bookseller Inventory # G0910965714I4N10
Book Description Information Today, Incorporated. Paperback. Book Condition: Good. Light shelf wear and minimal interior marks. Bookseller Inventory # G0910965714I3N00
Book Description -. Paperback. Book Condition: Very Good. Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bookseller Inventory # 7719-9780910965712
Book Description Information Today, Inc. Book Condition: Good. . Highlighting inside. Bookseller Inventory # T14A-02148
Book Description Information Today, Inc., 2005. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0910965714