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Cater$avvy: "Secrets of the Trade Revealed"

George, Jerri Lee

2 ratings by Goodreads
ISBN 10: 1482504790 / ISBN 13: 9781482504798
Published by CreateSpace Independent Publishing Platform, 2013
Used Condition: Very Good
From Better World Books: West (Reno, NV, U.S.A.)

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Ships from Reno, NV. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP91153377

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Bibliographic Details

Title: Cater$avvy: "Secrets of the Trade Revealed"

Publisher: CreateSpace Independent Publishing Platform

Publication Date: 2013

Book Condition:Very Good

About this title


CATER$AVVY "Secrets of the Trade Revealed" dishes up important facts, previously undisclosed tricks of the trade, professional advice, techniques, tips, anecdotes and the dos and don’ts of the catering world. This trendsetting book isn't just for food professionals; rather it is an easy to read guide packed with revealing tidbits about the art itself. This unique how-to is organized in a playful and original way, full to the brim with information, menu ideas and delicious recipes from contributing professionals coast-to-coast. Cater$avvy teaches without overwhelming the reader due to its highly organized style and the special sections devoted specifically to certain kinds of individuals and how they can best succeed in catering or entertaining. Planning a wedding, holiday party or milestone event? Choosing catering as your career? You'd be wise to order a copy of CATER$AVVY and "consult" with these professionals. Their heartfelt advice and shared expertise is given freely within the pages of this ground breaking book. Supported by The Meningitis Foundation of America, the author champions their mission of education and eradication and has pledged to donate a percentage of every book sold.

About the Author:

Jerri Lee George, author, menu consultant, franchise founder and thirty year veteran of the food service and catering industry, began her catering career in 1981 orchestrating posh weddings and extravagant soirees in south Florida Later, George developed the first-ever breakfast and lunch food franchise concept, Wee-Bag-It Delivery Emporiums in Boca Raton. In 1990, she founded Catering by George, Inc. which she relocated to Colorado following Hurricane Wilma. In late 2009, stricken with Bacterial Meningitis she spent 28 days in a coma and survived sans her hearing and some toes. This hampered George's ability to continue with her lifelong passion but in an effort to turn lemons into lemon meringue pie, she started writing CATER$AVVY from her rehab bed. She shared the story of her journey in Speaking Your Truth Vol 3 “Courageous Stories from Inspiring Women”. This experience as a contributing author sparked a desire to write about her culinary career in an effort to help others succeed. Now retired from the physical demands of catering, she consults for her youngest son, Zachary, in his own catering venture in Denver and is hard at work on two new books: " CATERSAVVY COOKS - a four-color presentation of recipes, tablescapes, and buffet design from caterers the world over and CATER$AVVY AND FRIENDS - shedding the spotlight on vendors and other talents who complete the full catering picture. Focusing on what it takes to orchestrate weddings and events from the perspective of florists, photographers, DJ's and bands, bakers, venues and event planners, etc.

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