BRAND NEW Audiobook on MP3 CD - Unabridged A Brand New Quality Audiobook from a Full-Time Veteran Owned Bookshop in business since 1992!. Bookseller Inventory #
Synopsis: [MP3-CD audiobook format in Vinyl case.]
[Read by Dale McConachie]
Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought.
But we are no longer in charge -- they are. -- That is why we must change our marketing concept from the ''Caveman Way'' to the ''WOO Way.'' A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with them, in essence courting them.
Cavemen Can't Marke uses the analogy of a suitor courting, or WOOing, an intended until she not only becomes a customer but moves through stages of commitments until she is loyal, to the point of making the suitor part of her identity. In the end, she will market for the suitor, sharing her newfound joy with her friends.
Inside this analogy there are three stages of marketing:
Marketers must understand these stages, as well as the pitfalls within them, to be successful in the new marketing era. Those who don't will be as obsolete as a caveman.
About the Author: Jonathan Peters, PhD, is an international professional keynote speaker, trainer, author, and copywriter. His entertaining, energetic, edgy, and enlightening style not only makes learning fun and inspiring, but also memorable and applicable. He lives in Las Vegas.
Title: Cavemen Can't Market - Attracting, ...
Publisher: Blackstone Audio
Book Condition: BRAND NEW
Book Description Made for Success, Inc. and Blackstone Audio, Inc., 2013. Condition: New. book. Seller Inventory # M1482914417
Book Description Blackstone Audio Inc, 2013. Compact Disc. Condition: Brand New. mp3 una edition. 7.50x5.50x0.75 inches. In Stock. Seller Inventory # 1482914417
Book Description Made for Success, Inc. and Blackstone Audio, Inc., 2013. MP3 CD. Condition: Good. Unabridged MP3CD. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 1482914417