Instructor Edition: Same as student edition with taped cover. May include moderately worn cover, writing, markings or slight discoloration. SKU:9780534637064-4-0-18. Bookseller Inventory #
Synopsis: With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that that the practice of effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts.
About the Author: Barbara Diggs-Brown is a communication strategist with more than 25 years of communication experience, specializing in strategic planning, social marketing strategies, qualitative research, integrated communication, and media relations. She is a prominent national researcher on the development of effective social marketing and communication campaigns as tools to address social change issues, including education, race, and health. As senior social marketing counsel and strategist, Diggs-Brown has designed, conducted, and reported qualitative research for a number of government, foundation, and nonprofit clients. As a communication counsel, she advises communication directors of large and small organizations on planning, qualitative research, audience segmentation, message development, and management. Diggs-Brown is President and CEO of The Center for Strategic Research and Communication, a 501(c)(3) organization. She frequently lectures and writes on race in the media and is coauthor of a critically acclaimed analysis of race relations in the United States, BY THE COLOR OF OUR SKIN: THE ILLUSION OF INTEGRATION AND THE REALITY OF RACE, published by Dutton. She is the author of STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH, recently published by Cengage Learning. Her public affairs career in Washington has included Director of Public Affairs, Director of Government and Nonprofit Liaison, and Press Secretary for a presidential campaign. She is Associate Professor Emerita and the founding Executive Director of the American University School of Communication Institute for Strategic Communication for Nonprofits.
Title: Cengage Advantage Books: Strategic Public ...
Publisher: Wadsworth Publishing
Publication Date: 2011
Book Condition: Fair
Book Description Cengage Learning. Book Condition: Good. Softcover, International Edition. This is an International Edition. Bookseller Inventory # 38455508
Book Description Cengage Learning, 2011. Paperback. Book Condition: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. INSTRUCTORS EDITION ONLY! We are not able to ship internationally. Your satisfaction is guaranteed! Please note that items may contain writing and/or highlighting and may not include CDs, access cards, or other supplementary material. Items ship in quality packaging within 2 business days. Bookseller Inventory # 8800031608662
Book Description Cengage Learning, 2011. Paperback. Book Condition: Used: Acceptable. Instructor's Edition. Covered with white book tape. Book is in acceptable condition with pages that are highly marked but cover shows minimal wear. FAST SHIPPING W/USPS TRACKING!!!. Bookseller Inventory # 080004929
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Book Description Cengage Learning. Book Condition: Very Good. Softcover, International Edition. This is an International Edition. Bookseller Inventory # 40666588
Book Description Wadsworth Publishing, 2011. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG053463706X
Book Description Softcover/Paperback. Book Condition: NEW. BRAND NEW *** INTERNATIONAL EDITION ****The main content in chapter has same content as US edition. BOOK ONLY. Main chapter has the same content as US ed Except for ISBN & Cover different from the website. Some International Edition have different questions, cases & exercises at end chapters. Book only DO NOT include supplementary materials. Book ship via EXPRESS SERVICE , normally takes 3-5 business days. CANNOT SHIP to PR, P.O. Box, APO, FPO addresses. It is absolutely legal to use IE book in the USA. Please contact us before you purchase if you have any question about international edition textbooks. Bookseller Inventory # I9780534637064
Book Description Book Condition: Good. Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach. Bookseller Inventory # SKU0064071
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Book Description Wadsworth Publishing, 2011. Paperback. Book Condition: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Bookseller Inventory # 053463706X