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The Chief Marketing Officer: CMOs from the Worlds Leading Companies on Building a Successful Team, Setting Goals, and Making a Financial Impact (Inside the Minds)

Aspatore Books

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ISBN 10: 1596223294 / ISBN 13: 9781596223295
Published by Aspatore Books, 2005
Used Condition: Very Good Hardcover
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About this Item

Stated First Printing. 124 pages. Clean tightly bound copy. Unmarked text. gift inscription to the previous owner printed neatly on the ffep else unmarked. Near Fine! Securely packaged! Inside the Minds provides readers with proven business intelligence from C-Level executives (Chariman, CEO, CFO,CMO, partner) from around the world's most respected companies nation wide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is headed and the most important issues for the future. c1. Bookseller Inventory # 007370

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Bibliographic Details

Title: The Chief Marketing Officer: CMOs from the ...

Publisher: Aspatore Books

Publication Date: 2005

Binding: Hardcover

Book Condition: Very Good

Dust Jacket Condition: Very Good

About this title

Synopsis:

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world’s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book. Andrew P. Gallina, Vice President, Marketing and Chief Marketing Officer, Kirkland’s Home - "The Role of a Marketing Executive" Annemarie Healy, Marketing Manager, Starmark International - "Making a Financial Impact" Jarvis Cromwell, Senior Vice President and Managing Director of Marketing, Thomson Financial- "Framing the Challenge: The Need for a New Performance Management Approach to Marketing Pam Brock, Vice President, Marketing and Strategic Planning, Poudre Valley Health System - "Health Care Marketing: It's Not About Marketing" Alan Kerzner, Corporate Vice President, Marketing, Hartz Mountain- "Principles of an Outstanding Marketing Department" Lolly D. Becker, Chief Marketing Officer, Vinson & Elkins LLP - "It's All About Us!" Perry Hines, Senior Vice President and Chief Marketing Officer, Irwin Mortgage Corporation- "Marketing in the Mortgage Industry" James P. Frain, Executive Vice President and Chief Marketing Officer, Chico’s FAS Inc. - "Providing Growth for the Company" Lisa Johnson, Vice President, Marketing, TechTarget - "Being a Marketing Executive: An Art, Not a Science" Kristen Micheletti, Director, Marketing and Communications, Saint Alphonsus Regional Medical Center- "Balancing Creativity, Analytical Skills, and Organization Claudia M. Freeman, Director, Marketing and Communications, Cadwalader, Wickersham & Taft LLP - "Marketing Legal Services" Richard K. Howe, Chief Marketing Officer, Acxiom Corporation - "The Changing Face of Marketing"

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