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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Part 1: Traditions and Chinese Culture Chapter 1. Chinese History: Outline and Implications Chapter 2. Chinese Language: Structure and Implications Chapter 3. Ancient Philosophical Systems and Implications Chapter 4. Military Classics of Ancient China and Implications Part 2: Dynamics of the Business Landscape Chapter 5. China's Socialist Market Economy Chapter 6. Chinese Business Structure Chapter 7. Science and Technology: Capabilities and Management Systems Part 3: Competitive Advantage and Strategies Chapter 8. Chinese Competitiveness Chapter 9. A Strategic Framework for Doing Business in China Chapter 10. Managing Marketing Effectiveness. Bookseller Inventory #

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Synopsis:

China has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world.

Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies.

Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.

About the Author:

Hong Liu is Director of the China Business Centre at the University of Manchester, UK. He has consulted for the British government and many multinationals on China strategies. He is the author of Foreign Direct Investment and Strategic Alliances in Europe published by Hawthorn Press in 2001.

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Liu, Hong
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Liu, Hong
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