Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Part 1: Traditions and Chinese Culture Chapter 1. Chinese History: Outline and Implications Chapter 2. Chinese Language: Structure and Implications Chapter 3. Ancient Philosophical Systems and Implications Chapter 4. Military Classics of Ancient China and Implications Part 2: Dynamics of the Business Landscape Chapter 5. China's Socialist Market Economy Chapter 6. Chinese Business Structure Chapter 7. Science and Technology: Capabilities and Management Systems Part 3: Competitive Advantage and Strategies Chapter 8. Chinese Competitiveness Chapter 9. A Strategic Framework for Doing Business in China Chapter 10. Managing Marketing Effectiveness. Bookseller Inventory #
China has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world.
Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies.
Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.
About the Author:
Hong Liu is Director of the China Business Centre at the University of Manchester, UK. He has consulted for the British government and many multinationals on China strategies. He is the author of Foreign Direct Investment and Strategic Alliances in Europe published by Hawthorn Press in 2001.
Book Condition: New
Book Description Routledge, 2008. Book Condition: Good. 1st Edition. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP81164520
Book Description Routledge, 2008. Book Condition: Very Good. 1st Edition. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP92365660
Book Description Routledge. Hardcover. Book Condition: Very Good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. Bookseller Inventory # G041540309XI4N00
Book Description Routledge, 2008. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 041540309X-2-4
Book Description Routledge, 2008. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG041540309X
Book Description Paperback. Book Condition: Fine. Bookseller Inventory # GOR008498277
Book Description Book Condition: Good. Chinese Business: Landscapes and Strategies. Bookseller Inventory # Grb0835021
Book Description Routledge, 2008. Paperback. Book Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Bookseller Inventory # P02041540309X
Book Description Routledge, 2008. Paperback. Book Condition: Like New. Almost new condition. Bookseller Inventory # P01041540309X
Book Description Routledge, 2008. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P11041540309X