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Synopsis: An insightful look at how Amazon really works and how its founder and CEO makes it happen.
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
About the Author: RICHARD L. BRANDT is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.
Title: One Click - Jeff Bezos and the Rise of ...
Publisher: Blackstone Audio
Book Condition: BRAND NEW
Book Description Blackstone Audio, Inc., U.S.A., 2011. Audio CD. Condition: Very Good. 5 BRAND NEW AUDIO CDs. NEW CDS SEALED in the shrink wrap. Just a bit of shelf wear. Enjoy this NEW AUDIO CD performance GIFT QUALITY for your home and library. Seller Inventory # 172002151949228
Book Description Blackstone Audio, Inc., 2011. Condition: New. book. Seller Inventory # M145512673X
Book Description Blackstone Audio, Inc., 2011. Audio CD. Condition: Very Good. Great condition with minimal wear, aging, or shelf wear. Seller Inventory # P02145512673X
Book Description Blackstone Audio, Inc., 2011. Audio CD. Condition: New. Never used!. Seller Inventory # P11145512673X
Book Description Blackstone Audio Inc, 2011. Audio CD. Condition: Brand New. unabridged edition. 6.00x5.50x0.50 inches. In Stock. Seller Inventory # 145512673X
Book Description Blackstone Audio, Inc., 2011. Audio CD. Condition: Good. Unabridged. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 145512673X