Clicking: 16 Trends to Future Fit Your Life, Your Work, and Your Business

Faith Popcorn, Lys Marigold

Published by HarperAudio, 1996
ISBN 10: 0694515337 / ISBN 13: 9780694515332
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Synopsis: Heraldedas "Nostradamus" of marketing by Fortune magazine,Faith Popcorn is the premier trend guru; her national bestsellerThe Popcorn Report identified the business and personal trends thatdefined a decade, from Cocooning to the phenomenon of Cashing Out. Nobodyhas been more accurate in demonstrating how to profit from tracking thetrends, and in Clicking, Popcorn tells readers how to CLICK intomore recently identified trends to future fit themselves professionallyand personally.The woman who made Cocoon a verb, who predicted the retreat from the corporaterat race to home-based businesses, now shows readers how they can activelyuse trends to click into the future and into new careers and lifestylesthat are more rewarding and fulfilling. From Pleasure Revenge to FemaleThinkto Icon Toppling, Clicking explores the trends that will shape ourfuture.Popcorn and her co-author, Lys Marigold, chart the sixteen major trendsthat Popcorn's company, BrainReserve, has identified to make the right choices-- in business and in life. To illustrate the process, Popcorn and Marigoldtalk about people they've interviewed and give examples of new products,new ideas, and new companies, as well as individuals who have successfullyclicked.Clicking is an invaluable road map that will teach listeners how tocapitalize on the newest trends and click into success. It is about possibilities,taking chances, and taking charge of the future -- now.

About the Author: Faith Popcorn, bestselling author of The Popcorn Report and chairman of BrainReserve, Inc., the New York-based marketing consulting firm she founded in 1974, is recognized as America's foremost trend expert. Identifying such sweeping societal concepts as "Cocooning," "Cashing Out," "FemaleThink," and "Pleasure Revenge," she has developed a unique method of understanding consumer needs to prepare her clients for the future marketplace. As key strategist for BrainReserve, Popcorn uses her insight on cultural and business trends to develop new products, reposition established brands, and define areas of new business opportunity.

Documented as having a 95% accuracy rate, Popcorn correctly predicted the demand for fresh foods, four-wheel drives, and the failure of New Coke. She was the first to target the stay-at-home syndrome and to anticipate the explosive growth in home delivery, home businesses, and home shopping. Her hour-long seminar, which focuses on how today's trends are affecting consumer lifestyles and purchase behavior, has been presented to thousands of audiences across the globe.

Popcorn is a graduate of New York University and New York's High School for the Performing Arts. She lives and works in Manhattan and Wainscott, New York.

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Bibliographic Details

Title: Clicking: 16 Trends to Future Fit Your Life,...
Publisher: HarperAudio
Publication Date: 1996
Binding: Audio Cassette
Book Condition: Very Good

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