Coach

ISBN 10: 1492989932 / ISBN 13: 9781492989936
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Synopsis: This is the quintessential history of the company that totally changed the face of one of the largest industries in the world and the people that made it possible. In 1967, Art Williams happily lived out his dream as a winning high school football coach in Columbus, Georgia. Then One day Art learned a shocking truth- whole life insurance was a “rip-off” and inexpensive term insurance was almost never sold. Families across America were making the same awful mistake that ad devastated his own family- overpaying for a product that left them poor in the wallet and desperately underinsured. Art did something no one else before him had done- he challenged a stagnant industry with a better product...and a revolutionary way of selling to families who needed help. “Buy Term and Invest the Difference” became his passionate crusade- and battle cry for a little “no name” company that single-handedly tackled the scheming political world of life insurance. In a story rich with the details and anecdotes, heroes and villains, Art WIlliams chronicles how A.L. Williams and its “ragtag army of part-timers” took on a Goliath-sized insurance industry. Controversial...Unconventional...Colorful....Here is the breathtaking saga of “average-ordinary” people who teamed up to do the impossible. In the history of American business, there’s never been a story quite like it.

About the Author: In 1967, A. L. (Art) Williams, Jr. was a high school football coach in south Georgis making $10,700 a year. He founded A.L. Williams in the 1970s and built it to the number on seller of individual life insurance in America during the 1980s. Today, Art is retired from the financial services industry.

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Title: Coach
Book Condition: Good

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Book Description Createspace Independent Publishing Platform, United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This is the quintessential history of the company that totally changed the face of one of the largest industries in the world and the people that made it possible. In 1967, Art Williams happily lived out his dream as a winning high school football coach in Columbus, Georgia. Then One day Art learned a shocking truth- whole life insurance was a rip-off and inexpensive term insurance was almost never sold. Families across America were making the same awful mistake that ad devastated his own family- overpaying for a product that left them poor in the wallet and desperately underinsured. Art did something no one else before him had done- he challenged a stagnant industry with a better product.and a revolutionary way of selling to families who needed help. Buy Term and Invest the Difference became his passionate crusade- and battle cry for a little no name company that single-handedly tackled the scheming political world of life insurance. In a story rich with the details and anecdotes, heroes and villains, Art WIlliams chronicles how A.L. Williams and its ragtag army of part-timers took on a Goliath-sized insurance industry. Controversial.Unconventional.Colorful.Here is the breathtaking saga of average-ordinary people who teamed up to do the impossible. In the history of American business, there s never been a story quite like it. Bookseller Inventory # APC9781492989936

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Book Description Createspace Independent Publishing Platform, United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This is the quintessential history of the company that totally changed the face of one of the largest industries in the world and the people that made it possible. In 1967, Art Williams happily lived out his dream as a winning high school football coach in Columbus, Georgia. Then One day Art learned a shocking truth- whole life insurance was a rip-off and inexpensive term insurance was almost never sold. Families across America were making the same awful mistake that ad devastated his own family- overpaying for a product that left them poor in the wallet and desperately underinsured. Art did something no one else before him had done- he challenged a stagnant industry with a better product.and a revolutionary way of selling to families who needed help. Buy Term and Invest the Difference became his passionate crusade- and battle cry for a little no name company that single-handedly tackled the scheming political world of life insurance. In a story rich with the details and anecdotes, heroes and villains, Art WIlliams chronicles how A.L. Williams and its ragtag army of part-timers took on a Goliath-sized insurance industry. Controversial.Unconventional.Colorful.Here is the breathtaking saga of average-ordinary people who teamed up to do the impossible. In the history of American business, there s never been a story quite like it. Bookseller Inventory # APC9781492989936

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Book Description CreateSpace Independent Publishing Platform. Paperback. Book Condition: New. This item is printed on demand. Paperback. 328 pages. Dimensions: 9.0in. x 6.0in. x 0.8in.This is the quintessential history of the company that totally changed the face of one of the largest industries in the world and the people that made it possible. In 1967, Art Williams happily lived out his dream as a winning high school football coach in Columbus, Georgia. Then One day Art learned a shocking truth- whole life insurance was a rip-off and inexpensive term insurance was almost never sold. Families across America were making the same awful mistake that ad devastated his own family- overpaying for a product that left them poor in the wallet and desperately underinsured. Art did something no one else before him had done- he challenged a stagnant industry with a better product. . . and a revolutionary way of selling to families who needed help. Buy Term and Invest the Difference became his passionate crusade- and battle cry for a little no name company that single-handedly tackled the scheming political world of life insurance. In a story rich with the details and anecdotes, heroes and villains, Art WIlliams chronicles how A. L. Williams and its ragtag army of part-timers took on a Goliath-sized insurance industry. Controversial. . . Unconventional. . . Colorful. . . . Here is the breathtaking saga of average-ordinary people who teamed up to do the impossible. In the history of American business, theres never been a story quite like it. This item ships from La Vergne,TN. Paperback. Bookseller Inventory # 9781492989936

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